Skip to main content

The Influences on Students when Choosing a Bank Account

When first deciding on what topic to research it was logical to choose a topic that had relevance and an interest to the author. In today‟s society it is almost the norm for everyone to have a bank account and so it is a vital sector in the UK Economy. However, one thriving aspect of the banking sector is the student market. This market is continually growing and banks are competing to gain customers whilst they are young. Almost every student has had some contact with banks and their attempts to gain customer loyalty. However, in the academic world there is a lack of research on the decision-making process that students go through when deciding on their bank account. This study is an attempt to build on the current research available and make relevant comparisons. There are several objectives attached to this study. The first task is to review and analyse the current literature on the student market and their decision-making process with regards financial institutions. Once this has been achieved hypotheses will be made and a methodology drawn up in order to conduct further research. Primary research will conducted in the form of questionnaires to analyse the decision-making process of undergraduates and graduates. From this research the findings will be discussed and conclusions will be made.

1. Introduction
Why This Subject?
Objectives
Chapter Summary

2. Literature Review
Introduction
Student Market
Past Research
Recent Research
Student Packages
Effect of Debt Levels
Importance of Loyalty
Graduate Research
Graduate Packages
Consumer Behaviour
Hypothesis

3. Methodology
Primary Research
Data Collection
Questionnaire Design
Sampling
Graduate Research
Secondary Research

4. Findings and Analysis
Undergraduate Results
Regional Results
Graduate Findings and Analysis

5. Conclusion
Findings
Undergraduates
Graduates
Limitations
Further Research

References

Bibliography

Download Here: Dissertation
Labels:

Popular posts from this blog

Essay - Strategic Analysis of Tata Group

http://www.study-aids.co.uk/marketing/marketing_essays.html 1. Introduction Tata Group is one of the most renowned and prominent business groups in India. Tata Group is comprised of 96 functioning enterprises which fall under seven different business sectors. Undoubtedly, this group stands as a giant in the business community of India. Tata Group has now expanded its operations in more than 54 countries. This group has spread its network worldwide catering the needs of consumers everywhere. As a result, this group is gaining more popularity in specific countries where they have started their business, some of which include UK, Bangladesh, Vietnam and USA. After their successful operation in India, Tata group is making every effort to penetrate in the international market. It is imperative to analyze their business strategy which is not possible without conducting a thorough SWOT analysis, PESTEL, reviewing their business model and investigating their strategic position. However, it ...
Read more

Vodafone Plc SWOT Analysis and Five Forces

Abstract Aim: This essay aims to perform an analysis on the basis of integration of SWOT and Porter’s Five Forces frameworks. The key aim of this essay is to establish the reasons behind the success of Vodafone, which is ranked 3rd in FTSE100 Company ranking, and thereby represent the implications and recommendations. Methodology: This paper is based on integration of the secondary research, which includes recent reports, books and journal articles. Findings: The key findings indicate that Vodafone is a well – established global company with a highly successful internationalization strategy. This implies that Vodafone has a lot of opportunities to take advantage of, despite the recent economic adverse events. 1.0. Introduction This paper aims to demonstrate an analytical essay on the company, which is FTSE100 Top 20 Company as of July, 2012. A chosen company for this report is Vodafone Group Plc, which is ranked third in FTSE100, with the market capitalization of...
Read more

MBA Dissertation | Strategy Making Processes | Decision Makers | SME

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...
Read more