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This Marketing Dissertation Asks Does Brand Awareness, Store Image and Service Quality Lead To Better Perceived Brand Equity? Factors including brand awareness, store image and service quality plays an imperative role for a retail brand to develop its brand image in the modern business world. With this concern, the prime intent of this research study is to determine whether brand awareness, store image and service quality assists the retail brand i.e. Watsons to attain better perceived brand equity in the global business market. The research study aims at identifying how Watsons retail brand has implemented its brand marketing plans and strategies in the East Asian marketplace to develop brand image. https://www.study-aids.co.uk/marketing/market0146/

This Dissertation Examines the Impact of AI Adoption on Business Performance in the UK IT Sector - Business Information Technology. AI Adoption Business Performance UK IT Sector Dissertation – This dissertation aims to evaluate how adopting AI affects the business performance of IT firms in the UK. Data was gathered from primary sources using questionnaires. A deductive approach was used, employing quantitative techniques. The study’s sample consisted of UK-based respondents employed in the IT sector. It was found that AI has a significant impact on business performance. The research suggests that firms should focus on training their employees to use AI effectively and develop policies that support AI usage. https://www.study-aids.co.uk/ict/ai-adoption-and-business-performance-dissertation