Sunday, 28 February 2016

Change Management British Airways

Change Management at British Airways Change Management British Airways - In liquid times (Bauman, 2007), the market is characterized by growing complexity and the capacity to innovate is essential to survival of the firms, as there are more competit...

Saturday, 27 February 2016

Marketing Dissertation, Hotel Industry, Social Media, Customer Loyalty

Marketing Dissertation Utilise Social Media to Enhance Customer Loyalty. The objectives of the research are to understand the variables that can help enhance customer loyalty using social media #Marketing #Dissertation #Loyalty

Saturday, 13 February 2016

MBA Dissertation, CSR, Customer Loyalty, Sustainable Standards, MBA Project

This MBA dissertation explores the importance of implementing sustainable standards and initiatives in the meeting industry sector. In order to succeed in its aim, the following key aspects have been evaluated: the theoretical framework of sustainability itself and the increasing relevance of sustainability in the meeting industry and the inherent gaps in this; the most commonly implemented sustainable standards in the meeting industry sector and companies’ motives for adopting sustainability standards as well as to find out which factors influence on the organisation’s decision to implementing those initiatives; to define which challenges companies face when they implement sustainable standards