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http://www.study-aids.co.uk 1. Executive Summary This report focuses on the integrated marketing mix communication strategy of HP in the SME sector of China. It aims to focus on HP’s ‘Total Care’ campaign for the SME sector with an opportunity in the software and consulting solutions. The first section of this report highlights the introduction to Chinese economy and HP’s strong arm in China. This is then followed by section two which includes the literature review and the Chinese market analysis as well as HP’s strengths and its opportunities in the SME sector of China. The third part of this report focuses on the research analysis and HP’s IMC strategy for the SME sector. It includes the marketing campaign as well as the IMC mix for the SME sector while focusing on the software and consulting solutions. The next section follows the recommendations based from the Marketing Manager’s point of view. In short, HP can capitalize on its current strengths; focus on consulting solution...

http://www.study-aids.co.uk Introduction A project is a short term activity that has a definite start and end date that is used by an individual or an organization to meet certain goals and objectives that have been set to bring about some defined change. A project differs from the overall activities of the organization in that business operations are more permanent and long term in nature and they have a specific style of management that is meant to ensure the overall utilisation of resources to produce goods or services. Project management requires the utilisation of specific technical skills to ensure that the short term nature of the project has been met successfully. Project management involves the use of planning, controlling and managing activities to ensure that the project has been conducted in an effective and efficient way. Projects and project management are not new concepts as they have been practiced since the beginning of early civilization and the industrial revolu...