Saturday, 19 October 2013

MBA Dissertation | ECommerce | Relationship Marketing | Online | China


Investigation into Customer Behaviour and Loyalty Activities in China’s C-2-C E-Commerce Market (2013)

The increase in proliferation of technological innovations including the internet has transformed the entire business scenario in China. Businesses are slowly shifting from the offline traditional mode of business to present day’s online transaction and exchange of goods and services.  In effect, online business transactions involving consumers, also known as consumer to consumer (C2C) ecommerce are also spontaneously increasing in China. This dissertation aims to establish an understanding on the behaviour patterns, loyalty and trust activities of online consumers within the C2C online business context. This research also aims to establish the effective relationship marketing strategies that can be adopted by online marketers in the C2C business to market their products. This research adopts intepretivism philosophy, inductive approach and both interview and questionnaire research instruments to collect viable information from a number of conveniently sampled interviewees. Information obtained from the interviewees is analysed both qualitatively and quantitatively and at the same time backed up by theoretical information obtained from different academic sources. This dissertation establishes that online consumers exhibit different behavioural patterns, loyalty and trust activities. Issues of security, reliability and vendor reputation play very vital roles in the C2C ecommerce in China. Also, this research establishes that the Chinese people value relationships and that is why the “Guanxi” concept is not only important in the conventional business setup but is also very vital to online transactions. Before engaging in up-sale or down-sale activities, consumers first look into the kind of relationship they enjoy with the product vendor. Knowledge of consumer behaviour, loyalty, trust and relationship building activities is meant to help online marketers to adopt effective marketing strategies aimed at capturing consumer trends. This research aims to establish the right marketing approaches to be adopted by participants in online consumer-to-consumer ecommerce transactions including relationship marketing strategies to be adopted by the same. In light of these aims, this paper adopts the following objectives;

  • To establish consumer behaviour in the consumer-to-consumer ecommerce context
  • To establish the loyalty development activities and patterns of consumers in consumer-to-consumer ecommerce
  • To establish trust development activities of consumers within the consumer-to-consumer ecommerce setup
  • To establish how up-selling and down-selling aspects of relationship marketing impact on consumers during consumer-to-consumer ecommerce transactions

Sunday, 29 September 2013

MBA Dissertation | Corporate Culture | Communication | Research | EC Group

MBA Dissertation | Corporate Culture | Communication | Research | EC Group

This MBA dissertation investigates the importance of trust and open communication within a live working environment. Throughout this study, the researcher aimed to determine the interdependence between trust and communication and employees morale; appreciating that low workforce morale inevitably translates into lower productivity and jeopardises a company’s success. The objectives set by the research were to acquire a critical understanding of the impact of closed communication on employee morale, identifying the causes for such phenomena, and determining effective recommendations for the re-establishment of a strong corporate culture that would foster open communication and build trust throughout the EC Group. The study was deemed important not only on an academic level, where relevant literature is abundant, but even more so with regard to the imminent crisis faced by EC Group, a UK based medium-size, marketing outsourcing company. Indeed, EC Group was facing serious communication problems, and general, increasing, low employee morale, ultimately translating into lower productivity and poorer output quality standards. The literature review, covering thirty academic works, confirmed the researcher’s basic assumptions whereby communication is deeply intertwined with trust, and where the lack of one engenders the other, ultimately resulting in low morale and consequent decrease in productivity. Special attention was also given to corporate culture and the leader figure vis-à-vis the issue of trust. Much in line with expectations, the investigation, conducted through face-to-face quali-quantitative surveys submitted to the entire organisations workforce (i.e., 41 employees with a response rate of 95%) provides the company with a picture of the current situation, highlighting the causes of the identified communication and trust problems. As a result, the researcher recommends specific steps that need to be planned and implemented, in order to reinstate a solid corporate culture able to foster communication and knowledge sharing, progressively regaining employees trust. The study's results and constraints also indicate the necessity for further and deeper research, to be carried out prior to the implementation of the above-mentioned recommendations. This is essential for said culture to reflect correctly and coherently the organisations values and beliefs, in a manner that they can be easily shared and embraced by the workforce. The objective of such research is to provide the company with the necessary input to effectively implement recommendations, thereby restoring an environment of cooperation and re-establishing productivity levels as well as quality standards. Finally, the special attention given to validity, reliability and generalisability proved effective, and render this research a relevant academic work for future analogous scenarios. In view of the research scope and aim, four objectives were pursued;

Comprehend the repercussions of closed communication on employees morale;
Identify the reasons that lead to closed communication;
Explore corporate culture and the leader’s influence on communication and trust;
Make recommendation for HRM to manage the problem of lack of trust and communication within the EC Group.

Saturday, 28 September 2013

Economics Dissertation | Trade Barriers | External Trade | European Union | EU

Economics Dissertation | Trade Barriers | External Trade | European Union | EU

After setting up the necessary framework for the Technical Barriers to Trade (TBTs) subject, this thesis study tries to enlighten the removal efforts of the Technical Barriers to Trade within the European Union (EU) and within Turkey. In this respect, this study covers the removal approaches of TBTs in the EU together with Turkey's alignment with the EU in the subject, as required by the Customs Union Agreement. This thesis study also tries to evaluate the importance of different approaches on the removal of Technical Barriers to Trade on Turkish trade with the EU.  This evaluation is prepared by allocating external trade values for product groups into the regulatory approaches of the EU and then analyzing the coverage of these approaches in the total external trade of the EU (15) countries. Accordingly, it is found that most of the Turkish trade with the EU (15) countries may be subject to technical regulations. Moreover, it is observed that the share of the Turkish trade regarding different EU approaches on TBTs evolves over time. In this framework, it is found that the importance of the harmonizing the EU legislation on the removal of TBTs on Turkish exports to the EU (15) has been increasing over the timeline. Additionally, it is observed that the number of product groups that Turkey reveals comparative advantage in harmonized area is increasing over time and thus Turkey is becoming more competitive in the EU (15) market.

This dissertation aims to shed a light on the removal efforts on the TBTs subject in the perspective of the European Union (EU) and Turkey. In this manner, we first set up the necessary framework on the standards and related concepts, namely technical regulations, conformity assessment procedures and market surveillance. Following that, we try to explain TBTs phenomenon and the elimination methods of them. Then, we address the TBTs subject in the EU emphasizing on the approaches on removal of them. In the EU perspective we evaluate the position that Turkey possesses in the subject regarding the Customs Union requirements. After that, in order to detail an EU approach on the subject, we address the new chemicals policy of the EU, REACH, and Turkey's alignment with it. Finally, referencing the EU members, we recover the importance of different approaches on the removal of TBTs for the Turkey's external trade with the EU and we evaluate the competitiveness of Turkey in those approaches.

Sunday, 11 August 2013

Business Management Dissertation | Toyota | Organization Expansion


Toyota’s Expansion into New Markets Using the Socialutions Management Model

The expansion of business operations into new markets is an important consideration for most multi national companies (MNCs). An important reason behind this is to increase the profitability of the business by exploiting the opportunities in the new markets. However, organization expansion to other markets is an important strategic business decision which could create a huge impact on the overall business operation. The management needs to consider the various aspects of the business including the available human and financial capital while implementing the decision of business expansion. The decision of the management to expand the organizational operations is a crucial business decision; therefore, it needs to be implemented after conducting necessary research about the new markets. Andersen (1993) believes that when the organization is going to establish its business operations in different countries then it needs to make huge investments in the systems, processes and infrastructure, therefore, it is essential to study the trends and available opportunities in the new markets. There are number of researchers which suggest that the use of management models help to implement the business expansion decision successfully. However, it is important for the organization to adopt an appropriate management model considering the nature of the business activities. The link between the management model and business activities of the firm is very important. Andersen (1993) suggested that it is more appropriate to adopt the management model which supports the business activities because the successful organization expansion to new markets can be ensured only when the management model is facilitating the business expansion process. Galbraith (2005) has also presented an important point of view and mentions that business expansion to new markets requires significant changes in the existing processes, therefore, those management models needs to be adopted which can facilitate and support change. An important point of discussion in this research is that how management model can facilitate the business expansion process.

Research Questions
  • Why are the reasons behind the organization expansion to new markets?
  • What is the role of an effective management model in order to successfully expand the business operations to the new markets?
Research Objectives
  • To identify the impact of organization expansion decision on the business profitability.
  • To evaluate that how management model can help to implement the business expansion plan successfully.
  • To assess the factors which motivates the management of the firm to explore the new markets and expand the organizational operations.

Sunday, 4 August 2013

Business Dissertation | Mergers Acquisitions | Steel Industry | TATA


Dissertation Does Merger and Acquisition Enhance Efficiency or Erode Company Wealth?

The focal point of this dissertation is to examine merger and acquisition strategy and to identify whether merger or acquisition enhances the efficiency of an organization, or erodes company wealth. The importance of mergers and acquisitions in the present business world has been significantly increased and the main objective of M&A is to develop shareholders wealth and provide better return to them through increased competitive advantage. The increased competitive advantage can be achieved through increased economies of scale; extension of acquiring firm’s assets and it will also add value to both firms. The term mergers and acquisitions hence refer to all transactions that cause alterations in the possession structure. The significant differentiating feature between mergers and acquisitions is the interdependence between the engaged firms. A merger defines the entire fusion of at least two economically and legally independent firms into a single firm. In this, event one the firms losses independence or becomes subordinate to the other firm. In acquisitions, the legal independence is retained, and the potentially acquired firm’s economic independence is completely lost or limited. In the modern corporate world, the mergers and acquisitions are bringing the companies closer and enable them to join hands to form the larger ones. The mergers and acquisitions are particularly important during the period of financial crisis and it is helpful for the companies to ensure their survival when business opportunities are low and there is less demand of the company’s products and services. The researcher has used both primary and secondary data collection methods in order to undertake this research. The primary data or firsthand information was collected with the help of questionnaire survey and interview method of research and in order to collect the secondary data, the researcher has considered academic journals, academic articles and books which have been written on the topic of merger and acquisition. The survey was conducted by the researcher with the employees of Tata Steel and the responses of the company’s employees could be very crucial because the employees usually have better awareness regarding the impact of business strategies on the company’s financial performance. The researcher has conducted an interview with the Business Development Director of Tata Steel in order to discuss the positive and negative effects of mergers and acquisitions. The research outcomes show that there are many benefits of mergers and acquisitions for the companies which are operating in the modern world. The organizations which are involved in M&A can take advantages of economies of scale and it could also results in reduction in the operational cost of the firm. The mergers and acquisitions can also be helpful for the companies to maximize the shareholder’s return and reduce the financial risks associated with the business. The findings of this research show that mergers and acquisitions could be very harmful for the organizations if they are not properly formed. Therefore, it is essential for the organizations to conduct the necessary research before forming mergers and acquisitions. The main outcomes of the study shows that that there are several factors which have motivated the topic leadership of Tata Steel to acquire Corus which includes strong market repute of Corus and huge business volume of the company.

Dissertation Objectives;

  • To gain in-depth understanding on the different corporate valuation techniques
  • To assess the rationale behind Tata steel acquisition of Corus
  • To establish the benefits and shortcomings associated with foreign M&A
  • Comprehend on the need for growth via cross-border M&A
  • To find out Government rules and regulation on cross-border merger & acquisitions

Saturday, 27 July 2013

Construction Dissertation | Effective Working | Health Safety | Balfour Beatty


Construction Dissertation An Evaluation of Health and Safety in Construction A Study of UK Construction Industry

This research dissertation focuses on evaluating why health and safety (H&S) is important in the construction industry and how it can impact the overall operational performance of organizations in the construction industry. It is not only moral and ethical business responsibility of the construction organizations to provide safe working environment to their labor force but it is also an important business requirement in the modern world. The organizations operating in the construction industry are required to implement the health and safety systems which will be helpful in ensuring the protection of the workforce from the natural hazards or the incidents which occurs due to mismanagement at the workplace. The construction jobs are considered to be the most dangerous jobs in the economy of the United Kingdom and the main reason behind this is the rate of accidents and hazards were very high in this industry. There are significant percentages of the workers which have lost their lives and have faced major injuries while performing their job related responsibilities in the construction based organizations. The recent awareness regarding the implementation of effective health and safety procedures in the construction companies have resulted in various safety measures that have been taken by the organizations operating in this industry with an intention to ensure the protection and safety of their workers. It is nowadays the Corporate and Social Responsibility of the organizations to provide safe and secure working environment to their employees. This particular research has been designed by using secondary data sources and the researcher has considered the case study approach in order to undertake this research. The case study of Balfour Beatty which is a one of well known construction company of the United Kingdom has been considered for this study. The case study is helpful in exploring the health and safety systems which are implemented by the management of the Balfour Beatty. The data collection method which is considered for this particular study is secondary research method. The main outcomes of the research shows that in the modern world, it is the primary responsibility of the industrial organizations to adopt appropriate health and safety measures in order to avoid any potential damage and ensure the protection of the labor force. The research findings reflect that employees working at the construction sites are playing an important role in the business growth and development of the construction companies, therefore, ensuring the safety and health of the staff members can create a direct impact on the business results of the construction organizations. The outcomes of the research study shows that effective performance of the health and safety department in the construction firms can help a great deal in order to continuously evaluate the effectiveness of the H&S related strategies and policies of the organization. The main findings of this research show that health and safety measures are not only crucial for the large construction companies but they are equally important for the medium and small construction based organizations. The research outcomes show that the management of Balfour Beatty is focused on ensuring the health and safety of everyone which is working for or with the organization. The projects of the company are designed and executed in a manner that health and safety of the project team is planned and ensured from day one. The leadership of Balfour Beatty is not only concerned about the safety of its employees but protection and safety of the customers and suppliers is also given importance by the organization.

Research Questions
  • Why it is important for the organizations operating in the construction industry to formulate and implement appropriate health and safety procedures?
  • How effective health and safety measures can be helpful in enhancing the performances of the labor force working in the construction industry?
  • How the construction companies can provide safe and secure working environment to the organizational labor force by promoting the health and safety culture?

Research Objectives
  • To evaluate the importance of health and safety in the construction industry.
  • To identify that how effective health and safety related measures can create a positive impact on the overall performance of the construction organizations.
  • To identify the health and safety procedures that could be helpful in avoiding and preventing any type of damage to the lives of the work force which are working in the construction industry?
  • To assess the role of effective health and safety systems in improving the profit margins of the construction companies.

Marketing Dissertation | Marketing Strategies | Effective Marketing | Cadbury


Comparative Analysis of Marketing Strategy Effectiveness. Cadbury V Thorntons

This research dissertation will discuss the importance of effective marketing strategies which can help an organization to effectively market their products to the target customers. The organization selected for this research is Cadbury and the researcher has examined the marketing strategies of Cadbury and compared it with the business strategies of Thorntons. In the present business world, the marketing strategies of the company can play a huge role in the business success. The way companies are marketing their products to their customers can help a great deal in order to achieve the competitive advantage. The effective marketing strategies of the company are very helpful in achieving improved percentage of business revenues. Cadbury is a well known company and its brands are very famous all over the world. The organizational leadership is focusing in order to enhance the effectiveness of the organizational marketing strategies. One of the main reasons behind the success of Cadbury brands is that management is focused on designing and implementing effective product marketing strategies. In order to conduct this study, a mixed methodology is used by the researcher which consists of both qualitative and quantitative research approaches. The main outcomes of the research show that effective marketing strategies are very important for the firms operating in the present business world. The marketing strategies helped the organizations to achieve their marketing objectives which are helpful in achieving the overall business objectives. The research outcomes also show that effective marketing strategies are very crucial for the firms because it provides clear direction to management regarding the business targets which needs to be achieved through the marketing efforts.  The research findings shows that in order to ensure the success of the marketing strategies of the firm, the management need to study the attributes of its target customers very carefully because the courses of marketing actions which are taken by the management after analyzing the target market are more likely to be successful. The main findings of the research also show that the success of the organizational marketing strategies cannot be exactly measured, however, if marketing strategies results in increased customer’s base and improved business revenues then it reflect that marketing strategies of the company are successful.

Research Questions
How the marketing strategies of Cadbury are helping out the organization to achieve competitive advantage over its competitors?
Why marketing strategies of the organization are important and how it can help out the firms to achieve business growth and success?

Research Objectives
To evaluate the effectiveness of the marketing strategies of Cadbury
To compare the marketing strategies of Cadbury with Thorntons
To identify the impact of effective marketing strategies on the business profitability

Thursday, 25 July 2013

MBA Dissertation | Strategy Making Processes | Decision Makers | SME


There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout this dissertation report, with conclusions and recommendations made for the leaders of SME companies, and for further research to be taken forward from this basis. As a result of the study, it is concluded that SMEs employ various strategies based on circumstances that are individual to their respective situations, and rarely can be seen to implement purely rational strategies, but instead will utilise a collection of eclectic strategy-making behaviours, which may include rational conduct. The main types of objectives reported by participants were; growth; product/service improvement; and raising brand awareness. In terms of strategy processes that brought success to SME firms, behaviours that were most commonly recorded encompassed; having defined objectives; engaging elaborate situational analysis techniques; being adaptive to the dynamic environment; comprehensive planning; and an incremental approach to change. Rather notably, no a priori hypotheses were rendered by the author, and as such the intention of this research is not to evidence the validity of any perspective on this subject, but to gain a purely impartial understanding of this phenomena within the setting of small and medium sized firms, with a view towards imparting new knowledge for the strategic management field of academia. To direct the research with a view towards arriving at findings and conclusions concordant with the purpose of this study, it is apposite to establish a set of research questions, which are as follows;
  • What strategy processes do SME firms utilise?
  • What are the purposes of strategic actions taken by SME's?
  • What strategy processes can be associated with success for SME organisation?

Saturday, 20 July 2013

Business Dissertation | Change Management | Virgin Telecom | Leadership



This dissertation is focused on discussing the importance of change and analyzing the factors that triggers change within the firm. The organization selected for this dissertation is Virgin Telecom which is one of the fastest growing companies in the United Kingdom. The importance of change has been increased over the period of time and in the modern world, there are number of the organizations which have started realizing the fact that without ensuring implementation of change, they cannot survive for a longer period of time. The increasing importance of change management programs requires the leadership of the organization to initiate and implement change according to the business requirements. The change within the firm can be implemented when the existing systems of the organization are not helpful in achieving the firm’s objectives and they are not providing necessary support to the organizational employees in order to meet the client requirements. The external and internal environmental factors that trigger change within the organization are very crucial and this research has helped a great deal in order to enhance the understanding of the different factors that drives change. The changes in an organization are of different types which include structural changes, technological changes and changes in the systems and procedures. Regardless of the nature or type of change, the impacts of change on the organizations are always significant. It is essential for the leadership of the company to evaluate the potential impacts of the change process because this will be helpful in avoiding any type of negative consequences of the change implementation. In order to undertake this research, the following research questions have been established;
  • What are the external and internal environmental factors that triggers change within the organization?
  • What are the positive and negative impacts of technological and systems change on the business organization?
  • What impact change management programs can create on the motivation level of the staff members working in the telecom sector?

Saturday, 22 June 2013

Construction Dissertation | Climate Change | Sustainable Development | Building


Construction Dissertation - An Assessment into Sustainable Development and Construction within the UK Built Environment

The term Sustainable Development addresses problems such as environmental pollution, depletion of non-renewable resources and most importantly, climate change. These are liable for causing an adverse influence on the prospects for our future generations. Our actions today will allow future generations to develop healthy and content lives. The UK construction industry has yearly revenue of about 100 billion pounds and accounts for 10% of the UK’s GDP. It is the main user of natural resources within the UK. About 2 million people are hired within the industry, equating to a large chunk of the UK working population. The industry plays a vital role in securing the social and economic development of the UK. This industry is responsible for the use 50% of fresh-water supplies globally and accounts for about 50% of all CO2 emissions. Thus, this industry is very closely connected to the issue of sustainability. Therefore it is ideal that it be the responsibility of the industry to take the lead role in achieving a sustainable environment in order to improve the quality of life for all. Sustainable development within the UK built environment means the application of sustainable construction and materials to combat the economic, social and environmental challenges linked with sustainability. The Lancaster University affiliated Lancaster Institute for the Contemporary Arts (LICA) building pools education and research activities in Art, Design, Film Studies, Music and Theatre studies in an innovative environmentally-responsible built facility. The 10 million pound project won the honour of being the first higher education building to accept an Outstanding BREEAM rating for both the design phase and the post building stage. This building is now deemed as a yardstick for ideal sustainable architecture in new building developments for educational purposes. This three storey building only has an annual carbon footprint of only 10.3 Kg carbon-dioxide per square metre. In this dissertation, the relationships of sustainability and climate change have been examined and their associations with UK’s construction environment have been studied.

Marketing Dissertation | Consumer Buying Behaviour | Fast Food Consumption


The Impact of Fast Food Consumption Trends on Consumer Behaviour. A Study of Pizza Hut UK

This dissertation discusses the “Patterns and Trends of Fast Food Consumption and its Impacts on Consumer Buying Behavior”. The patterns of fast food consumption in a society show that how frequently the citizens of the society are consuming fast food and spending on the purchase of fast food related items. The patterns of fast food consumption is also helpful in understanding the consumer buying behaviour because the consumption of fast food products has been significantly increased over the period of time in different countries. The knowledge regarding the patterns of food consumption is very important because it significantly impacts the consumer buying behaviour which ultimately creates an impact on the sales revenue percentage and business profitability of the organizations The patterns of food consumption in a particular society are always an important consideration for the organizations operating in the food industry or linked with the restaurant business. This research is based on Pizza Hut UK and the researcher seeks to analyze the consumption patterns and fast food consumptions of the people living within the UK. For this particular study, the researcher has used both primary and secondary data collection methods in order to conduct the study. In order to collect primary data, the researcher has used qualitative and quantitative research methods considering the nature of the topic. The researcher has conducted three interviews with restaurant managers of Pizza Hut in order to collect the primary data. A questionnaire survey also has been conducted with the consumers who are visiting the restaurants of Pizza Hut. The research outcomes show that fast food consumption is high in the UK. The findings of the research also show that high food consumptions can affect the profitability of Pizza Hut in a positive manner. The research findings reflects that the organizational strategies which are formulated and implemented in order to affect the buying behaviour of the consumers have great importance because effective strategies of the firm positively impact the consumer buying behaviour which generates increased sales revenue for the organization.

Marketing Dissertation | Customer Satisfaction | Brand Loyalty | Fast Food


The Relationship between Customer Satisfaction and Brand Loyalty in the UK Fast Food Industry

This dissertation is focuses on identifying the relationship between customer satisfaction and brand loyalty in the fast food industry. The researcher has considered the case study of the UK fast food industry in order to undertake this research. There are numerous studies which show that increased customer satisfaction results in improved loyalty of the customers with the brand. The customers which are satisfied with the products and services of the company are not price sensitive and they also don’t easily get attracted towards the competitor’s offerings. The satisfied customers always show significant interest in buying additional products which are offered by the organization and it also help a great deal in order to ensure the success of the newly launched brands of the firm in the long run. The customer satisfaction leads to brand loyalty which impacts the profitability of the organizational positively. The business firms which are successful in retaining more than 5% of its customers can easily increase their profitability by 25% to 125%. In the modern world, customer satisfaction is the most important requirements for the businesses and without satisfied and happy customers, there is no guarantee of organizational survival, therefore, it is essential for the firms to modify their business strategies in order to make their target customers happy. The most important consideration is that customer satisfaction results in brand loyalty which will create a broad impact on the overall business results for the organization. One of the biggest challenges nowadays for the organizations operating in the restaurant and service industries is to provide and maintain the satisfaction of their customers and ensure their brand loyalty.

Marketing Dissertation | Branding Strategy | Corporate Branding | Blackberry

Marketing Dissertation | Branding Strategy | Corporate Branding | Blackberry

Branding strategy plays a big role in the success of an MNC in overseas markets. This is because there is intense competition in the market and especially in the mobile phone/smart phone market in which several new players are adding day by day. In order to remain competitive and on the top of the local brands, MNCs need to do a lot more than branding and marketing. They need to properly study, research and evaluate the market in which they are going to commence business as market research id very important for finding the real market scenario. But the main task for these companies lies in formulating and executing a proper branding strategy as it requires a lot of thought and planning.

The branding strategies depend on the type of the product(s) or service(s) to be offered and the area where the company plans to commence its business. This is due to the fact that different products have different kinds of markets and user segments and hence the branding strategy also needs to be specific for each market rather than just following a general standard for all the markets. Several companies follow a standard model approach in their branding and marketing exercises for reaching scale of economies. However in doing so, the company risks of loosing the market share to its rivals and competitors even if they are of lesser quality in products or services. So adapting to local cultures and practices is one way of shaping the branding strategy of some product(s) or service(s) for an MNC.

However certain branding characteristics undertaken by both Apple and Blackberry are still the same in almost all the places including Indian and UK market. Investigating the branding strategy of Apple and iPhone in the UK and Indian market is the main purpose of this thesis. The main research question that was addressed here was: the impact of the branding strategies of Apple and Blackberry on the smartphone market of India and UK. Two quantitative cases in the form of case studies of the two smartphone giants – Apple and Blackberry were conducted. The difference in the marketing strategies can be easily as the iPhone is an example of Product brand strategy while Blackberry follows corporate brand strategy.  It was found that the factors that govern the branding strategy of these companies in the UK and Indian markets mainly consist of corporate image, reputation of the brand, the interests of the shareholders, the complexity of the market and also the cost of marketing in these places.

Saturday, 8 June 2013

MBA Dissertation | Mobile Phone Market | Market Share | Nokia

MBA Dissertation | Mobile Phone Market | Market Share | Nokia

 The Reasons Behind Nokia’s Fall In Market Share

This dissertation seeks to identify the reasons behind Nokia’s fall in market share and the possible strategic options which could be adopted by the company in order to restore a dominate position. Today’s mobile phone market may be seen as one of the most competitive markets in the consumer electronics sector. Large companies such as Nokia, Apple, LG, Motorola amongst others who all compete for a variety of customer segments including the latest smart phones with internet access at the premium end of the segment to the unbranded white box at the budget end of the segment.

HRM Dissertations | Employee Turnover | High Staff Turnover | HR Practices

HRM Dissertations | Employee Turnover | High Staff Turnover | HR Practices

This dissertation focuses on the critical evaluation of the factors which can affect and influence the employee’s decision of leaving the fast food outlet. The organization selected for this research is an outlet at a fast moving McDonald’s outlet. Employee turnover is one of the most serious issues faced by the organizations of the present business world. The human resource management studies show that employee turnover is amongst the most researched phenomenon in the present business world.

Tuesday, 7 May 2013

HRM Dissertations | Performance Related Pay | Reward Management | Employees

HRM Dissertations | Performance Related Pay | Reward Management | Employees

This research dissertation seeks to investigate the importance of performance related pay in motivating the employees at Holiday Inn, Sheffield. Performance related pay (PRP) is basically a financial reward given by the organisation to the outstanding employees after evaluating their performance at the workplace. In the present business world, most of the organisations have introduced the concept of PRP with an aim to motivate the employees and achieve the desired targets and organisational goals. Over the last couple of years, there has been substantial growth in terms of using performance pay systems in the business organisations. In this highly competitive business environment due to globalisation, most of the organisations are forced hard to reassess their human resource related strategies and approaches. They are looking for best suitable strategy and approach for obtaining competitive advantage over the others. There has been a sustainable amount of change in the structures and functions of the organisations in terms of performance and reward systems in order to cope with the changes in the global market. In order to achieve the competitive advantages and accelerate in the global markets, the organisations are relying on the performances of the employees which increase the importance of motivating the staff members. This is one of the reasons that several organisations are introducing performance related pay system which is helpful in motivating the employees and achieving desired level of performance from the staff members.

The researcher has used both primary and secondary data sources in order to undertake this research. The investigator has conducted a questionnaire survey with the employees of the hotel in order to identify their responses regarding the organisational reward and pay related policies. The questionnaire survey is also helpful in collecting the primary data and first hand information for the research purpose. The researcher has also conducted interviews in order to collect the primary data. The secondary data has been collected through the academic journals, articles and books written on the topic of performance related pay schemes and reward management systems. The outcomes of the research show that performance related pay system is helpful in motivating the staff members at the workplace. This results in improved performance of the organisation and it is helpful for the management to achieve desired level of performance from the employees. The research outcomes also show that PRP acts as a powerful motivator especially for the employees who are working in the front office department within the hotel. The research findings show that in the hotel industry, performance related pay system and monetary rewards are helpful in increasing the productivity level of the employees at the workplace. The conclusion of the research shows that organisations should use performance related pay systems because they are considered to be very effective in enhancing the motivation level of the high performing individuals in the modern business world. The objectives of this research are as follows;

  • To identify the impact of performance related pay system on the motivational level of the employees.
  • To examine that how performance related pay system can be helpful in increasing employee loyalty with the firm and improving their retention level.
  • To assess the role of performance based pay system in improving the overall performance of the organisation.

Saturday, 27 April 2013

MBA Dissertation | Total Quality Management | TQM | Communication

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MBA Dissertation | Total Quality Management | TQM | Communication

MBA Dissertation | Total Quality Management | TQM | Communication

This MBA dissertation is designed to study the effects of communication on Total Quality Management in UK based telecommunication company. It is concerned with the TQM and its implementation and during the study different concepts come in front of us but the aim is to develop a communication between workers, leaders and customers to enhance the quality and quantity of organization. In this dissertation, a detailed discussion is made on organized and planned organizational management. Both qualitative and quantitative communication is done to get high achievements which have changed the old concepts related to organizational culture. This research also reflects TQM activities based on leadership like customer and workers take interest if they get better opportunities and management also asked about the feedback and demands of customers. Alongside, the significance of communication on TQM is examined by employing tool of questionnaire and the collected data was analyzed by employing simple percentage analysis criterion. The study will investigate the different factors related to communication and their effects on Total Quality Management (TQM). Communication would be represented by five factors. The attempt would be made through following research questions;
  • What is the outcome of the communication assessment content on total quality management
  • What is the effect of the communication performance on total quality management
  • What is the effect of the communication frequency on total quality management
  • What is the effect of the communication commitment on total quality management
  • What is the effect of the communication quality on total quality management

Law Dissertations | WTO Accession | GCC States | Foreign Direct Investment

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Law Dissertations | WTO Accession | GCC States | Foreign Direct Investment

Law Dissertations | WTO Accession | GCC States | Foreign Direct Investment

The dissertation aimed to analyze the long term economic impact of WTO on the GCC countries by evaluating level of sustainability, competition and foreign direct investment in the region. Accession to World Trade Organization has helped GCC states to enhance their national business environment and is considered a valuable means for generating domestic payoffs. It maximizes employment opportunities and help in settling trade disputes. However, some overlapping is present between the potential benefits and economic challenges linked with WTO accession especially due to its role in bolstering inflows of foreign direct investment and exports. Among GCC member states, the economic impact of WTO accession on Saudi Arabia has been discussed in detail. To know the perceptions of economic analysts, a semi structured interview session was held with fifteen employees of three KSA companies operating in Riyadh. Findings from both the primary and secondary research revealed that despite having strong GDP, the Kingdom has to confront various threats after joining WTO mainly concerned with increased FDI entry, discriminatory multilateral trade relations and excessive reliance on oil reserves. In spite of all these challenges, the international trade agreements of WTO will have a far reaching impact on the social structure of the Kingdom. For economic diversification, and also for sustaining the development momentum triggered by economic reforms and well investigated budget allocations for less developed industrial sectors, Saudi Arabia has to integrate well with the global trade mechanism thus creating more employment opportunities for domestic population. Privatization and reduction in non tariff barriers will ensure smooth trade relations with foreign counterparts. This dissertation will assess the following objectives;
  • To assess the economic implications of WTO accession for the GCC member states in particular Saudi Arabia
  • To know the extent to which GCC states have adopted the economic legislation put forward by WTO

Finance Dissertations | Jordan Banks | Financial Performance | Banking

Check out this website I found at study-aids.co.uk Dissertation The Impact of Information Technology and Internet Banking on the Financial Performance of Jordan Banks

Finance Dissertations | Jordan Banks | Financial Performance | Banking

Finance Dissertations | Jordan Banks | Financial Performance | Banking

This dissertation examines the impact of Information Technology and internet banking on the financial performance of Jordan banks. It is an indubitable fact that our world is rapidly changing. The change is occurring in all fields of life from household to wider industrial sectors. Banking and other financial services are also subject to the change. Today, banks are enjoying the benefits of the new information technology by revolutionizing their relation with customers through e-banking. In this paper, an effort is made to examine the impact of IT investment and internet on the financial performance of Jordan banks. Along with this, an argument will be made whether the Jordan banks are successfully converting their IT investments into useful output or not. In the literary review part of this paper, the benefits of e-banking on the Jordan economy will also be discussed because the internet is rapidly killing the distance in the retail banking. Furthermore, the reasons and factors behind the unsuccessful conversion of IT investments into useful output will be noted down while conducting interviews with the selected bank personnel. The data to assess whether the company’s total IT investments are being efficiently utilized to create profits or not will be collected employing financial ratio i.e. Return on IT (ROIT). To obtain the objectives of the research different tools of data collection like the use of questionnaire and interviews with the bankers will be adopted. In addition to this, a brief overview of the current banking structure of the Jordan will also be discussed, for example which banking services are being followed by Jordan banks and why the outdated services are not being replaced by new services like electro banking. For the assessment of the impact of IT investment and internet on the financial performance of Jordan banks, the current tools of IT employed by Jordan banks will also be discussed. The dissertation will conclude by analyzing the collected data on the impact of IT investment and internet on the financial performance of Jordan banks.Following are key objectives of the research:
  • To examine the relationship between IT and financial performance by estimating the contribution of IT investment to banks performance measured by financial ratios, in the same year of investment, the second year (one-year lag effect), or the third year of the investment (two-year lag effect).
  • Another important objective is to examine the impact of the internet banking on the financial performance of the Jordan banks.
  • To examine the effectiveness of banks in converting IT investments into useful outputs.

Friday, 19 April 2013

Business Dissertations | Green Products | Environmental Friendly Strategies

Dissertation Can Environmentally Friendly Business Strategies Increase Profitability Check out this website I found at http://www.study-aids.co.uk/busman/busman0104.html

Business Dissertations | Green Products | Environmental Friendly Strategies

Dissertation Can Environmentally Friendly Business Strategies Increase Profitability Check out this website I found at http://www.study-aids.co.uk/busman/busman0104.html

Business Dissertations | Green Products | Environmental Friendly Strategies

Business Dissertations | Green Products | Environmental Friendly Strategies: Can Environmentally Friendly Business Strategies Increase Profitability |

Dissertation Can Environmentally Friendly Business Strategies Increase Profitability

Saturday, 2 February 2013

Marketing Dissertations | Social Media | Crisis Communication | Brand Reputation

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Dissertation - What is the Role Played by Social Media in Crisis Communications

Marketing Dissertations | Social Media | Crisis Communication | Brand Reputation


What is the Role Played by Social Media in Crisis Communications

Marketing Dissertations | e-Marketing | Animated Images | Buying Process

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Marketing Dissertation - Effects of E-Marketing and Online Animated Advertising on Consumer Buying Behaviour

Marketing Dissertations | e-Marketing | Animated Images | Buying Process

Marketing Dissertations | e-Marketing | Animated Images | Buying Process
  
Effects of E-Marketing and Online Animated Advertising on Consumer Buying Behaviour