Saturday, 8 June 2013

MBA Dissertation | Mobile Phone Market | Market Share | Nokia

MBA Dissertation | Mobile Phone Market | Market Share | Nokia

 The Reasons Behind Nokia’s Fall In Market Share

This dissertation seeks to identify the reasons behind Nokia’s fall in market share and the possible strategic options which could be adopted by the company in order to restore a dominate position. Today’s mobile phone market may be seen as one of the most competitive markets in the consumer electronics sector. Large companies such as Nokia, Apple, LG, Motorola amongst others who all compete for a variety of customer segments including the latest smart phones with internet access at the premium end of the segment to the unbranded white box at the budget end of the segment.