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MBA Dissertation, CSR, Customer Loyalty, Sustainable Standards, MBA Project


This MBA dissertation explores the importance of implementing sustainable standards and initiatives in the meeting industry sector. In order to succeed in its aim, the following key aspects have been evaluated: the theoretical framework of sustainability itself and the increasing relevance of sustainability in the meeting industry and the inherent gaps in this; the most commonly implemented sustainable standards in the meeting industry sector and companies’ motives for adopting sustainability standards as well as to find out which factors influence on the organisation’s decision to implementing those initiatives; to define which challenges companies face when they implement sustainable standards
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