Has European Union Assistance In Terms Of Better Regulations Improved For Small And Medium Sized Enterprises (SME’S) Since The Introduction Of The Mod

The consumer decision-making process illustrates the certain stages consumers experience before making a final purchase decision. In general, this decision-making process is acknowledge to be an extraordinarily complex model which is affected by numerous factors, such as personal, situational and socio-cultural influences. However, the decision-making process also varies according to the type of product (hedonic or utilitarian) and to the degree of involvement. This project provides an insight into the different stages of the consumer decision-making process and identifies possible factors which might influence this process. Moreover, the increasing significance of the Internet has considerably affected the consumers‟ decision-making process, in particular their pre-purchase behaviour. This can be mainly attributed to the wide variety of product information online available as well as to interactive decision aids, which allow consumers to compare different products in-depth. However, despite all the means provided by the Internet, there are still concerns associated with its use for information search or online purchase which might affect consumers‟ attitudes towards the use of the Internet in a negative way. When deciding which information sources to consult, factors such as trust and believability play an important role in the consumers‟ decision-making process.However, the study also demonstrates that event tough consumers regard certain information as credible, they prefer to consult a variety of information sources in order to minimise the risk associated with the purchase. Nevertheless, it has to be taken into consideration that the stages of the decision-making process vary according on the consumer‟s level of involvement, as consumers devote more effort to their information search and the different evaluation stages if the purchase is considered to be of high risk.

Introduction
Overview of the project
Aims and Objectives
Chapter Outlines

Literature Review
Introduction
Small and Medium Sized Enterprises (SMEs)
Definition
SMEs in the European Union (EU)
The Importance of SMEs for the European Economy
SME Barriers to Start-Up
SME Barriers
The Effect of Barriers on Entrepreneurship
Regulatory Burdens
Defining Regulation
Better Regulations in the EU
Reducing Administrative Burdens
Developing Future EU Legislation
Concluding Comments

Research Methodology
Introduction
Research Philosophies
Secondary Data
Advantages and Limitations of Secondary Data
Choice of Secondary Data
Primary Research Considerations and choices
Interview Advantages
Interview Limitations
Conduct of Research and Limitations
Ethics

Analysis and Findings
Introduction
Interviews - Background
Main Findings
Summary
Strategic Review of the Modern European SME Policy – Background
Main Findings
Summary

Conclusion
Introduction
Main Findings
Limitations of Research
Recommendations for Further Research

References

Bibliography

Appendices

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