The purpose of this dissertation is to look at the concept of strategic alliances, in the context of factors that contribute to the possibility of success in the alliance. The alliance between Honda and Rover will be investigated and management strategy and culture will be brought to the forefront and analysed.
1: Literature Review
Strategy and Strategic Alliances
The Elements of Strategy
2: What is a Strategic Alliance?
3: Types of Strategic Alliances - Variations on a Theme
Ad Hoc Pool Alliances
Shared- Supply Alliances
4: Reasons for Strategic Alliances
5: Culture and its Influence on Strategic Alliances
What is Culture?
The Layers of Culture
Religion as a part of Culture
The Four Dimensions of National Culture
The Six Dimensions of Cultural Differences in Organisations
6: Strategic and Cultural Fit in Alliances
7: Research Methodology
8: Findings and Evaluation of Primary and Secondary Research
A Short History of the Honda-Rover Alliance
The Honda-Rover Strategic Alliance
Cultural Fit as an Element of a Strategic Alliance
Learning from Honda
The Design and Development Process
Supply Chain Management
Human Resource Structures & Techniques
Cooperation at a Higher Organisational Level
Learning From Rover
Marketing Research and Certification Requirements in Europe
Supplier and Manufacturing Networks in Europe
9: Summary and Conclusions
Summary - A Strategic Success?
Download Here: Dissertation