Skip to main content

Drivers And Barriers For Internet Banking: A Cross Sectional Study In The UK

For online banking background, the advent of the Internet and the popularity of personal computers presented both an opportunity and a challenge for the banking industry. For years, financial institutions have used powerful computer networks to automate millions of daily transactions. The aim of the research is to investigate the driving forces and barriers for using online banking in the U.K. A detail literature review of literature suggested that online banks should build the customer confidence by creating security and trust. Trust has a more direct effect on an individual’s behaviour than perceived ease of use in the online banking context. Banks must tackle online fraud and do more to promote security among their online customers. The researcher chose 10 respondents who have extensive experiences, for at least 5 years, in using online banking services to evaluate the customer perception of online banking in the U.K. An in-depth interview method was selected to collect data. The researcher used a computer program, MaxQda (Qualitative Data Analysis Software) for coding data and identifying the key themes.

1. Introduction
Aim
Objectives
Justification

2. Literature Review
The literature review
The motivations for customers using online banking
The driving forces and attractions of online banking
The positive attributes of online banking
The reasons for customers not using online banking
Barriers of online banking
The negative attributes of online banking
The comparison between online banking and high street banking
Why customers perceive online banking as better than high street banking
Why customers perceive high street banking as better than online banking
The expected services of online banking
The features of online banking
Preparing the strategy for customers by online banking service providers
Retaining online banking customers
Creating the customer loyalty
Building the customer confidence on online banking
Meeting customer expectations (customer service satisfaction levels) by service providers

3. Methodology
Research philosophy and approach
Interpretivism
Social anthropology
Collaborative social research
Research strategy
Research design
Building a conceptual framework
Design of interview questions
Scope of this research
Respondents
Sampling
Research instrument
Research design issues
The interview
The structure of the interview
Reliability
Validity
Generalisability
Focusing qualitative data
The data analysis
Use of Qualitative Data Analysis Software (MaxQda)
Data management
Formatting
Coding (the generic term)
Abstracting
Time planning

4. Data Analysis And Findings
The data analysis and findings
Why do the customers use online banking?
Driving forces
Bank attractions
Positive attributes (factors)
Why do customers feel reluctant to use online banking?
Barriers
Negative attributes (factors)
Why is online banking better than high street banks?
Comparison the online service’s quality with high street banks
Why is online banking worse than high street banks?
Comparison the high street banking with online banking services
What do the customers expect from online banking?
How is the online banking function in customer’s point of view?
What does online banking attempt to rehearse improvably for their online customers?
Retaining online customers
Creating the customer loyalty
Building client confidences
Meeting client expectations
Summary

5. Conclusions

6. Research Reflections And Limitations

Bibliography

Appendices

Download Here: Dissertation

Labels

Labels:

Popular posts from this blog

Essay - Strategic Analysis of Tata Group

http://www.study-aids.co.uk/marketing/marketing_essays.html 1. Introduction Tata Group is one of the most renowned and prominent business groups in India. Tata Group is comprised of 96 functioning enterprises which fall under seven different business sectors. Undoubtedly, this group stands as a giant in the business community of India. Tata Group has now expanded its operations in more than 54 countries. This group has spread its network worldwide catering the needs of consumers everywhere. As a result, this group is gaining more popularity in specific countries where they have started their business, some of which include UK, Bangladesh, Vietnam and USA. After their successful operation in India, Tata group is making every effort to penetrate in the international market. It is imperative to analyze their business strategy which is not possible without conducting a thorough SWOT analysis, PESTEL, reviewing their business model and investigating their strategic position. However, it ...
Read more

Ethnicity Wage Gaps - Economics with Econometrics Dissertation

This Economics Dissertation Asks What Are The Underlying Causes of Ethnicity Wage Gaps In The United Kingdom - Econometrics Ethnicity Wage Gaps Dissertation – Racial wage discrimination became illegal in the UK in 1965 with the Race Relations Act, in light of increased immigration after WWII. The law was later strengthened in 1968 and 1976. Yet despite criticism of the legislation in the wake of the Brixton riots of 1981, the inadequacy of labour market protections for ethnic minorities was not addressed until 2010 through the Equality Act. With little recent research into ethnicity pay gaps, unlike gender pay gaps (Metcalf, 2009), and even less research into how they have changed over time, this paper seeks to address this. Recent criticism of economic models by Spriggs (2020), in response to global anti-racism protests, has shown the need for a more objective approach to discrimination research. https://www.study-aids.co.uk/economics/ethnicity-wage-gaps-economics-with-econometrics-di...
Read more

Vodafone Plc SWOT Analysis and Five Forces

Abstract Aim: This essay aims to perform an analysis on the basis of integration of SWOT and Porter’s Five Forces frameworks. The key aim of this essay is to establish the reasons behind the success of Vodafone, which is ranked 3rd in FTSE100 Company ranking, and thereby represent the implications and recommendations. Methodology: This paper is based on integration of the secondary research, which includes recent reports, books and journal articles. Findings: The key findings indicate that Vodafone is a well – established global company with a highly successful internationalization strategy. This implies that Vodafone has a lot of opportunities to take advantage of, despite the recent economic adverse events. 1.0. Introduction This paper aims to demonstrate an analytical essay on the company, which is FTSE100 Top 20 Company as of July, 2012. A chosen company for this report is Vodafone Group Plc, which is ranked third in FTSE100, with the market capitalization of...
Read more