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Construction Dissertation | Climate Change | Sustainable Development | Building Construction Dissertation - An Assessment into Sustainable Development and Construction within the UK Built Environment The term Sustainable Development addresses problems such as environmental pollution, depletion of non-renewable resources and most importantly, climate change. These are liable for causing an adverse influence on the prospects for our future generations. Our actions today will allow future generations to develop healthy and content lives. The UK construction industry has yearly revenue of about 100 billion pounds and accounts for 10% of the UK’s GDP. It is the main user of natural resources within the UK. About 2 million people are hired within the industry, equating to a large chunk of the UK working population. The industry plays a vital role in securing the social and economic development of the UK. This industry is responsible for the use 50% of fresh-water supplies globally and acco...

Marketing Dissertation | Consumer Buying Behaviour | Fast Food Consumption The Impact of Fast Food Consumption Trends on Consumer Behaviour. A Study of Pizza Hut UK This dissertation discusses the “Patterns and Trends of Fast Food Consumption and its Impacts on Consumer Buying Behavior”. The patterns of fast food consumption in a society show that how frequently the citizens of the society are consuming fast food and spending on the purchase of fast food related items. The patterns of fast food consumption is also helpful in understanding the consumer buying behaviour because the consumption of fast food products has been significantly increased over the period of time in different countries. The knowledge regarding the patterns of food consumption is very important because it significantly impacts the consumer buying behaviour which ultimately creates an impact on the sales revenue percentage and business profitability of the organizations The patterns of food consumption in a parti...

Marketing Dissertation | Customer Satisfaction | Brand Loyalty | Fast Food The Relationship between Customer Satisfaction and Brand Loyalty in the UK Fast Food Industry This dissertation is focuses on identifying the relationship between customer satisfaction and brand loyalty in the fast food industry. The researcher has considered the case study of the UK fast food industry in order to undertake this research. There are numerous studies which show that increased customer satisfaction results in improved loyalty of the customers with the brand. The customers which are satisfied with the products and services of the company are not price sensitive and they also don’t easily get attracted towards the competitor’s offerings. The satisfied customers always show significant interest in buying additional products which are offered by the organization and it also help a great deal in order to ensure the success of the newly launched brands of the firm in the long run. The ...

Marketing Dissertation | Branding Strategy | Corporate Branding | Blackberry Branding strategy plays a big role in the success of an MNC in overseas markets. This is because there is intense competition in the market and especially in the mobile phone/smart phone market in which several new players are adding day by day. In order to remain competitive and on the top of the local brands, MNCs need to do a lot more than branding and marketing. They need to properly study, research and evaluate the market in which they are going to commence business as market research id very important for finding the real market scenario. But the main task for these companies lies in formulating and executing a proper branding strategy as it requires a lot of thought and planning. The branding strategies depend on the type of the product(s) or service(s) to be offered and the area where the company plans to commence its business. This is due to the fact that different products have different kinds of...

MBA Dissertation | Mobile Phone Market | Market Share | Nokia :   The Reasons Behind Nokia’s Fall In Market Share This dissertation seeks to identify the reasons behind Nokia’s fall in market share and the possible strategic options which could be adopted by the company in order to restore a dominate position. Today’s mobile phone market may be seen as one of the most competitive markets in the consumer electronics sector. Large companies such as Nokia, Apple, LG, Motorola amongst others who all compete for a variety of customer segments including the latest smart phones with internet access at the premium end of the segment to the unbranded white box at the budget end of the segment.

HRM Dissertations | Employee Turnover | High Staff Turnover | HR Practices This dissertation focuses on the critical evaluation of the factors which can affect and influence the employee’s decision of leaving the fast food outlet. The organization selected for this research is an outlet at a fast moving McDonald’s outlet. Employee turnover is one of the most serious issues faced by the organizations of the present business world. The human resource management studies show that employee turnover is amongst the most researched phenomenon in the present business world.