Tuesday, 5 June 2012

MBA Dissertations | Business Management | Download Dissertations | Sample Dissertations | CRM | International Business

Customer relationship management helps any organization to best utilize the living resources available to the firm. This system has gained tremendous importance in the customer-centric environment, which has helped the companies to focus on strategic vision rather than hit and trial software. This dissertation consists of five chapters. Chapter one provides an introduction about the whole dissertation in brief. It involves the research context, and the rationale of the study.