Skip to main content

Dissertation - Data Mining and Customer Relationship Management

Check out this website I found at study-aids.co.uk In the increasingly competitive Global Markets that operate today, Customer Relationship Management (CRM) is becoming a central activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to become a central part of creating new CRM strategies. This Report details the findings of an investigation made into the relationship between CRM and Data Mining Technology, in a real life organisational context. The aim of the report is to provide actionable solutions for Organisations involved, to allow them to utilise CRM and Data Mining to create real business value. The project has been successful in obtaining information from a number of organisations on their current CRM and Data Mining operations, and creating bespoke solutions that are actionable and relevant to each participant. The project aims will outline the requirements that will need to be satisfied in order for the project to be deemed successful. These will guide the progress of the project and also form the evaluation of the deliverable. The aim of this project is to analyse the current CRM and Data Mining operations of the Organisations involved and to formulate innovative domain specific strategies that harness the power of these technologies to create real business value.

Dissertation - Data Mining and Customer Relationship Management

Popular posts from this blog

Intellectual Capital Performance - Finance Dissertation

This Finance Dissertation Examines The Intellectual Capital Performance of Singapore Banking using VAIC Model - New Finance Dissertations Intellectual Capital Performance Dissertation – Financial Accounting has provided the basis to keep a track of all monetary transactions of a business, and provides data to value the assets of the company. However, there are some assets which are tough to realize in monetary terms and we ignore them in valuation. Intellectual capital is one of those intangible assets which are not accounted for while forming the balance sheet of the company. In banking business, where the quality and caliber of human resources, relationship with business and other capital assets mark the success of the firm, intellectual capital measurement is highly required. https://www.study-aids.co.uk/finance/fin0053/
Read more

Tourism Dissertations

Click on the links below to view the contents of the dissertations "Benefits Of Fundraising Events For Charitable Organisations" "What Are The Regional Benefits Of Food Tourism And How Can The Theme Support The Strategy For Cultural Tourism In The North East Of England?"
Post a Comment
Read more

Project Management Theory and Methodologies

http://www.study-aids.co.uk Introduction A project is a short term activity that has a definite start and end date that is used by an individual or an organization to meet certain goals and objectives that have been set to bring about some defined change. A project differs from the overall activities of the organization in that business operations are more permanent and long term in nature and they have a specific style of management that is meant to ensure the overall utilisation of resources to produce goods or services. Project management requires the utilisation of specific technical skills to ensure that the short term nature of the project has been met successfully. Project management involves the use of planning, controlling and managing activities to ensure that the project has been conducted in an effective and efficient way. Projects and project management are not new concepts as they have been practiced since the beginning of early civilization and the industrial revolu...
Read more