Check out this website I found at study-aids.co.uk In the increasingly competitive Global Markets that operate today, Customer Relationship Management (CRM) is becoming a central activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to become a central part of creating new CRM strategies. This Report details the findings of an investigation made into the relationship between CRM and Data Mining Technology, in a real life organisational context. The aim of the report is to provide actionable solutions for Organisations involved, to allow them to utilise CRM and Data Mining to create real business value. The project has been successful in obtaining information from a number of organisations on their current CRM and Data Mining operations, and creating bespoke solutions that are actionable and relevant to each participant. The project aims will outline the requirements that will need to be satisfied in order for the project to be deemed successful...
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