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This Dissertation Explores The Importance of Marketing Metrics and Measurement Tools. UK Managers and Marketing Productivity. Marketing Metrics and Measurement Tools Dissertation – In recent years, marketing measurement has been at the centre of interest of both academics and practitioners. The reason for these interest lies in the growing importance for marketing to be more accountable, in a pressing business environment. Lack of accountability has led the marketing function to lose credibility amongst firms and therefore budget and importance. Many studies have been conducted on the creation of new measurement theories and on the theorisation of marketing metrics. However, only a few empirical researches have been conducted concerning the analysis of the current situation of marketing measurement and the perceptions that practitioners have of it. This research aims to explore UK companies concerning their current practices in marketing measurement. Furthermore, it investigates th htt...

This Dissertation Explores the Value Logic of Business Models and CSR within the Pharmaceutical Industry - AstraZeneca and GlaxoSmithKline. Value Logic in Business Models – This dissertation explores Corporate Social Responsibility (CSR) deployment within the pharmaceutical industry. The chosen pharmaceutical companies are AstraZeneca and GlaxoSmithKline due to being the most valuable FTSE100 pharmaceutical companies trading on the London Stock Exchange (LSE). This research is conducted by analyzing embedded responsibility on business model artifacts in five-year annual reports (2013-2017) for both companies using the thematic analysis as method. Moreover, embedded responsibility elements and themes changes for both AstraZeneca and GlaxoSmithKline during five years are analyzed by using intensity analysis. The research discussions also use comparative analysis to compare how AstraZeneca and GlaxoSmithKline deploy CSR activities across their businesses. https://www.study-aids.co.uk/busm...

This Finance Dissertation Examines The The Impact of the Stock Market on Bond Rating Changes - New Finance Dissertation Topics For Students. This MSc international finance research project looks at the impact that the downgrade of a company or government credit rating has on the price of its bond in the days prior to, during and immediately after the downgrade. Supposing that the downgrade information is taken as negative news, then a fall in the stock price would be the expected reaction. However, if we assume that the equity investors already have access to the CRAs information, then there would be no impact in the stock market. Despite this, some limited impact might be felt because bad news or downgrade has a way of affecting the market sentiments. In order to perform this analysis, this thesis used an event study technique that tried to identify the impact of the downgrade on a particular variable. From the analysis I found out that there were no statistically significant abnorm h...

This HRM Dissertation Is An Analysis of Barclays Bank’s Motivation Strategies for Remote Workers - Remote Working Employee Well-Being. Remote Working Barclays Bank Dissertation – This dissertation examines how Barclays Bank engages and motivates employees with a particular focus on the impact of remote working arrangements, supportive leadership and open communication. Findings indicate that the shift towards remote work, especially in response to Covid-19 has been central to enhancing work-life balance and overall well-being among Barclays employees. Flexible working hours and a culture of open communication have proven essential in helping remote employees manage their time more effectively and feel connected to the organisation. Additionally, a leadership approach that encourages a sense of belonging has strengthened employee commitment to the organisation. The integration of advanced technological tools has facilitated smooth communication and collaboration contributing to hi https...

This Master Dissertation Focuses on Managing Project Communication in Culturally Diverse IT Teams - A UAE Case Study. Project management communication plays a vital role in ensuring the success and quality of project delivery, particularly in teams comprising members from diverse cultural backgrounds. Given the importance of effective and efficient communication in culturally diverse project teams, this research aims to examine the impact of cultural diversity on project management communication in the IT sector of the UAE. An exploratory research design was adopted for this study, with data collected from 100 project managers and team members working in the IT sector of the UAE. A survey questionnaire was used as the primary data collection tool. https://www.study-aids.co.uk/busman/project-communication-dissertation/

This dissertation examines the relationship between work-life balance (WLB) and remote work on employee productivity during COVID-19. This dissertation examines the multifaceted relationship between work-life balance (WLB), employee well-being, and organisational performance, particularly in the context of the shifting work dynamics influenced by the COVID-19 pandemic. As organisations increasingly adopt remote and flexible work arrangements, understanding the impact of these changes on employee experiences has become paramount. This study synthesises existing literature and employs a mixed-methods approach, incorporating both quantitative surveys and qualitative interviews to gather comprehensive insights from employees across various sectors. https://www.study-aids.co.uk/busman/remote-work-dissertation/

New Rules of Measurement Dissertation - Outstanding Quantity Surveying Dissertation Topics For University Students. New Rules of Measurement Dissertation – There has been many pieces of literature in the UK construction industry which say the implementation of NRM has been successful however there has been very little surveys carried out which provide true data not opinions. Through analysing NRM in depth looking at the perceived advantages and barriers to their adoption it provided a better understanding of what the RICS were trying to achieve with NRM. The dissertation aimed evaluate the impact of NRM has had on the UK construction industry and how well the suite of documents were understood and utilised. https://www.study-aids.co.uk/bsc/build0097/

Marketing Management Project - Zara faces limitations in supply chain, sustainability, online presence, and market saturation challenges. Marketing management involves the oversight of key marketing elements in a way that helps a business attract a larger market share for its products, enhancing both profitability and productivity. This report provides a brief analysis of marketing management as it applies to the selected business firm. It covers the firm’s market positioning, along with its current unique selling proposition. The report also includes a marketing audit, both internal and external, and discusses the firm’s potential for growth. Additionally, this document provides a competitive analysis of the company and its newly launched product, while also defining the role of the marketing mix in promoting this product. https://study-aids.co.uk/dissertation-blog/marketing-management-zara/

This Marketing Dissertation Asks To What Degree Has The Growth Of The Internet Affected Consumer Online Purchase Behaviour In The UK? Consumer Online Purchase Behaviour Dissertation – Since its emergence in the early 1980s, the Internet has grown from strength to strength allowing users to take advantage of a number of online features and services ranging from accessing information to social networking. Such features have led to a significant growth in the number UK households having access to the internet, such growth has also led to a vast array of businesses now offering their goods or services for sale online, with a number of authors highlighting the ever growing importance that the internet is having on the way retailers reach consumers and meet their behavioural needs online. https://www.study-aids.co.uk/marketing/market0030/

This HRM Dissertation Explores The Challenges Of Employee Motivation and its Impact Organisational Performance? Standard Chartered Bank. Challenges Of Employee Motivation and its Impact Organisational Performance Dissertation– There are number of debates which have made by many researchers in order to help identify the necessity of employee motivation in the workplace. Academics have presented contrasting opinions and gave credence in favor of their points of view, motivation is the force which drives the behaviors of the individuals and it also determines the employee attitude and behavior within the organization. Motivated employees within the organization perform entirely in a different manner than those employees which are not motivated or demotivated. https://www.study-aids.co.uk/hrman/hrman0062/

This Economics Dissertation Estimates The Macroeconomic Effects of Brexit - New Economics Dissertation Titles For University Students This dissertation aims at estimating the macroeconomic effects of Brexit using the gravity and state space model. Macroeconomics is a branch of economics that deals with the economy as a whole. The gravity model of trade is a model that is used to predict trade flows between two countries. The estimate therefore focuses on how the trade flows between the EU and the UK will be affected by the exit, and in effect how this will impact the economy as a whole. For this study, the macroeconomic indicators of trade, migration, and FDI have been considered. https://www.study-aids.co.uk/economics/econ0025/

Mobile Open Banking Applications Dissertation - Benefits and security challenges of open banking apps. Learn PSD2\'s and data sharing. Mobile Open Banking Applications Dissertation – The introduction of open banking by financial institutions aims to streamline banking operations and enhance efficiency. This model allows financial entities to offer their APIs to third-party services, which can then access and disseminate customer data with permission. By granting data access to mobile applications, customers can conveniently manage and view their bank account details from various institutions within a single platform. While this development has made financial management more accessible, it introduces significant security concerns for banks. The primary security risks associated with open banking mobile apps stem from potential vulnerabilities in both the apps and their underlying operating systems. Threats such as cyberattacks, malware, identity fraud, and data breaches are prevalen...

This Finance Dissertation Investigates How Credit Ratings Influence Effect Equity Returns in the UK Financial Market - New Finance Projects. Credit Ratings and Equity Returns Dissertations – Empirical evidence shows that low credit risk firms experience higher returns than high credit risk firms. This observation has bemused researchers as it contradicts one of the founding principles in finance, that investments with higher risks are able to command higher returns. This principle currently underpins asset pricing theory, as well as informing investment management and risk management practices. This event study investigates how credit rating changes on corporate debt effect equity returns (stock prices). https://www.study-aids.co.uk/finance/fin0045/

Study Aids offers outstanding sample dissertations and dissertation examples for university students. New dissertation topics available. Study Aids sample dissertations represent proven, quality peer-reviewed academic work and awarded the highest marks at their respective levels. All Study Aids sample dissertations are well written, well structured, and authoritative learning and reference tools and conform to the required academic standards of their respective disciplines. The Study Aids service is most often used by under- and postgraduates struggling for inspiration with their own dissertations, so if this is you why not browse our catalogue of dissertation examples and see what we have to offer. https://www.study-aids.co.uk/

Discover university dissertation examples across various fields. Learn how to structure, research, and write an outstanding dissertation. University Dissertation Examples – Writing a university dissertation is a monumental task that requires meticulous planning, extensive research, and a deep understanding of the subject matter. For students embarking on this academic journey, having access to well-crafted dissertation examples can provide invaluable guidance and inspiration. This article delves into the significance of dissertation examples, explores various types of dissertations, and offers tips on how to craft an outstanding dissertation that stands out. https://study-aids.co.uk/dissertation-blog/university-dissertation-examples/

This HRM Dissertation Is An Investigation into Employee Retention and Commitment through the Deployment of Best HR Practice Employee Retention and Commitment Dissertation – Human Resource Management is a dependable and productive approach towards the management of employees who are ‘valued assets’ to the organisation. And managing resourceful humans requires a constant balancing between meeting the human aspirations of the people and meeting the strategic and financial needs of the business. Hence linking the HRM more explicitly to the strategic goals to improve the business and foster innovation and flexibility, thus serves the overall purpose. https://www.study-aids.co.uk/hrman/hrman0030/

Sample economics dissertation topics in areas including global economic challenges, financial market dynamics, and environmental economics. Sample Economics Dissertation Topics for 2024 – Selecting a topic for an economics dissertation is a critical step that can significantly influence the direction and impact of your research. A well-chosen topic not only aligns with your interests but also contributes to the existing body of economic knowledge. Here, we present an extensive list of sample economics dissertation topics designed to inspire and guide your academic journey. These topics cover a diverse range of economic issues, ensuring that you can find a subject that suits your expertise and research goals. https://study-aids.co.uk/dissertation-blog/sample-economics-dissertation-topics/

The Dissertation Provides an Understanding of Mental Health Support Barriers for Young Black and Minority Ethnic People in the UK. The dissertation is based on the Black minority of people situated in the United Kingdom. Black minority ethnic individuals are defined as members of non-white communities in the United Kingdom. In this report, the term BAME is used, which stands for Black, Asian, and Minority Ethnic. This terminology is commonly used in the UK to refer to non-white people. It is observed that individuals belonging to these communities are more likely to experience ill health due to factors such as poverty and social inequalities. Many people from these societies face various issues or problems when trying to access health services and facilities. These issues are often due to discrimination, which contributes to their current situation and condition. https://www.study-aids.co.uk/soc/black-minority-ethnic-sociology-dissertation/

How Entrepreneurial Skills and Traits Drive Business Success - This MBA Enterprise Project Discusses Entrepreneurship in Detail. Entrepreneurship is the ability and readiness to organise, develop, and run a business operation, despite any uncertainties, to make a profit. It involves the process of launching, developing, and managing a new enterprise, along with the capacity to take risks. The individuals who create or manage these types of firms are known as entrepreneurs. These individuals have the capability to identify and act on opportunities, transforming technologies and inventions into products and services. A venture is defined as a new business project or activity that involves risk. It is also referred to as a form of adventure undertaken by individuals with the ability to take risks, with the primary aim of earning a profit. Ventures are often established by small business owners through the invention of new products and services, aiming to fulfil the needs and desires of ht...

This Finance Dissertation Is A Cross Boarder Analysis Into Credit Scoring In Russia - New Finance Dissertation Topics Available For Students. Credit Scoring In Russia Dissertation – Credit scoring systems are used to evaluate potential borrowers of a bank. Volumes of consumer credits increases every year. In transition economies this is much bigger than in developed countries. Hence, such courtiers face with higher credit risks. The process of credit granting, especially credit scoring, is at the lower stage than in developed countries. The purpose of current research is to expose the problems with credit scoring in Russia. The author wants to discuss obstacles connected with it development. Application forms are the major source of information for credit scoring models. They include complete information about a client. This data reveals present financial condition of a borrower and is used to predict his future behaviour. Systems of credit scoring single out these pieces of inform htt...

This Marketing Dissertation Asks Does Brand Awareness, Store Image and Service Quality Lead To Better Perceived Brand Equity? Factors including brand awareness, store image and service quality plays an imperative role for a retail brand to develop its brand image in the modern business world. With this concern, the prime intent of this research study is to determine whether brand awareness, store image and service quality assists the retail brand i.e. Watsons to attain better perceived brand equity in the global business market. The research study aims at identifying how Watsons retail brand has implemented its brand marketing plans and strategies in the East Asian marketplace to develop brand image. https://www.study-aids.co.uk/marketing/market0146/

This Dissertation Examines the Impact of AI Adoption on Business Performance in the UK IT Sector - Business Information Technology. AI Adoption Business Performance UK IT Sector Dissertation – This dissertation aims to evaluate how adopting AI affects the business performance of IT firms in the UK. Data was gathered from primary sources using questionnaires. A deductive approach was used, employing quantitative techniques. The study’s sample consisted of UK-based respondents employed in the IT sector. It was found that AI has a significant impact on business performance. The research suggests that firms should focus on training their employees to use AI effectively and develop policies that support AI usage. https://www.study-aids.co.uk/ict/ai-adoption-and-business-performance-dissertation

This Marketing Dissertation Examines E-Marketing Strategies for Changing Brand Perception – A Case Study of Nike E-Marketing Strategies for Changing Brand Perception Dissertation – E-marketing manages to promote the product across the globe so that required market can be grabbed in a short interval of time. Academics suggest that the strategies of E-marketing are found to be effective as in this era; customers are more related to the technology this is why E-marketing supports in the quick expansion of product. The dissertation is based on the case of Nike and its consumers, therefore the target respondents of the study included the consumers of the brand Nike. In addition to this the marketing managers of Nike were also participants if the research since their views were important for evaluating the online marketing strategies used by a brand and its impact realized at the company’s end. A comparison of traditional approach and modern approach of marketing has also been presen https:/...

This MBA Dissertation Examines The Cross Cultural Integrity In Intercultural Environments | Cultural Management MBA Dissertation Topics. Cultural Management and Cross Cultural Integrity Dissertation – Multiculturalism has become directly linked to the process of business globalization, it is widely believed that globalization is necessary for the adaption of cross-cultural management. The impacts of globalization of the cross-cultural management have been signified in the past where the postulation of globalization and multiculturalism are being highlighted. The globalization should be at the macro level, which influences the cultural behavior and artifacts. https://www.study-aids.co.uk/busman/busman0162/