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Value Logic of Business Models and CSR Dissertation



This Dissertation Explores the Value Logic of Business Models and CSR within the Pharmaceutical Industry - AstraZeneca and GlaxoSmithKline. Value Logic in Business Models – This dissertation explores Corporate Social Responsibility (CSR) deployment within the pharmaceutical industry. The chosen pharmaceutical companies are AstraZeneca and GlaxoSmithKline due to being the most valuable FTSE100 pharmaceutical companies trading on the London Stock Exchange (LSE). This research is conducted by analyzing embedded responsibility on business model artifacts in five-year annual reports (2013-2017) for both companies using the thematic analysis as method. Moreover, embedded responsibility elements and themes changes for both AstraZeneca and GlaxoSmithKline during five years are analyzed by using intensity analysis. The research discussions also use comparative analysis to compare how AstraZeneca and GlaxoSmithKline deploy CSR activities across their businesses.

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