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Consumer Online Purchase Behaviour - Marketing Dissertation



This Marketing Dissertation Asks To What Degree Has The Growth Of The Internet Affected Consumer Online Purchase Behaviour In The UK? Consumer Online Purchase Behaviour Dissertation – Since its emergence in the early 1980s, the Internet has grown from strength to strength allowing users to take advantage of a number of online features and services ranging from accessing information to social networking. Such features have led to a significant growth in the number UK households having access to the internet, such growth has also led to a vast array of businesses now offering their goods or services for sale online, with a number of authors highlighting the ever growing importance that the internet is having on the way retailers reach consumers and meet their behavioural needs online.

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