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E-Marketing Strategies and Brand Perception Dissertation



This Marketing Dissertation Examines E-Marketing Strategies for Changing Brand Perception – A Case Study of Nike E-Marketing Strategies for Changing Brand Perception Dissertation – E-marketing manages to promote the product across the globe so that required market can be grabbed in a short interval of time. Academics suggest that the strategies of E-marketing are found to be effective as in this era; customers are more related to the technology this is why E-marketing supports in the quick expansion of product. The dissertation is based on the case of Nike and its consumers, therefore the target respondents of the study included the consumers of the brand Nike. In addition to this the marketing managers of Nike were also participants if the research since their views were important for evaluating the online marketing strategies used by a brand and its impact realized at the company’s end. A comparison of traditional approach and modern approach of marketing has also been presen

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