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Dissertation - Data Mining and Customer Relationship Management

Check out this website I found at study-aids.co.uk In the increasingly competitive Global Markets that operate today, Customer Relationship Management (CRM) is becoming a central activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to become a central part of creating new CRM strategies. This Report details the findings of an investigation made into the relationship between CRM and Data Mining Technology, in a real life organisational context. The aim of the report is to provide actionable solutions for Organisations involved, to allow them to utilise CRM and Data Mining to create real business value. The project has been successful in obtaining information from a number of organisations on their current CRM and Data Mining operations, and creating bespoke solutions that are actionable and relevant to each participant. The project aims will outline the requirements that will need to be satisfied in order for the project to be deemed successful...

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MBA Dissertation written on the theories behind Outsourcing

MBA Dissertation written on the theories behind Outsourcing Ref: busman0005 There is evidence that a firm’s organisational model to maximise the use and benefits from Information Technology (IT) varies across business sectors.  Each model will have an impact on overall organisational effectiveness and the delivery of core competence to the market. A review of two Divisions within of the Co-operative Group suggests that information technology has great potential to improve the financial performance of these Divisions and offer synergies across the Group as a whole. A study of academic and business literature highlights that whilst a number of organisations have insourced their IT delivery and others may adapt total outsourcing, most organisations adopt a selective approach to IT outsourcing. There are risks with both extremes; keeping everything in-house can be expensive and inflexible, while going outside can involve unanticipated overhead costs. Eviden...

Human Resource Management Dissertations | HRM Dissertations | Workplace | Dissertation Examples | www.study-aids.co.uk

The Importance Of Flexibility In The Workplace (2007) Ref: hrman0004 All over the world, there is a revolution going on, there is a transformation of business and of the services needed and wanted by people.   Organisations are realising that no matter how organisational activities were organised and conducted in the past that now in the 21 st century there are new ways and better methods that are essential for the future.   This means that there is a better understanding of the nature of work, the needs of organisations to get the most from their resources in particular their people resources; this is done by devising work methods and working patterns that fit into this. More and more strains are placed on limited and decreasing resources, therefore resources have to be arranged, planned and organised to make sure that they are used to the greatest possible advantage. Organisations face a constant pressure to improve their effectiven...

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