Skip to main content

Dissertation - CRM at British Airways

Dissertation - CRM at British Airways Every industry regardless of size and disposition is exposed to marketing elements which influences the company’s function and performance as a whole. Accordingly, such elements are the one’s attributed in determining whether the company has met their organisation objective and if they are able to satisfy their clients (Oliver, 1997). In this regard, there are several approaches which can be considered so as to sustain competitive advantage within the marketing environment. Some marketing strategies give emphasis in the long-term retention and satisfaction of the customers through the provision of products or services that directly suit their needs. While these marketing strategies have been used for various purposes within the customer life cycle, obtaining and maintaining customers remain its prime objectives. Currently, the use of such strategies had increased as businesses give more priority to their markets. In addition, changes in the consumer trends had caused the increased interest of businesses for the marketing strategy. The development of Customer relationship management has been very essential to many business organisations, in ensuring good customer relations at all cost. In this regard, this dissertation generally aims on identifying “The Effectiveness of CRM at British Airways”. In particular, this study aims to achieve the following objectives: 1. To investigate the context of Customer Relationship management and its aims and objective in the organisational performance 2. To identify the fundamental context of strategies and customer satisfaction in British Airways 3. To determine the effect of influence of Customer relationship on the performance of the organisation within the perception of the customers and management 4. To recommend a sound conclusion which supports the outcome of the analysis and literature review gathered Dissertation - CRM at British Airways

Popular posts from this blog

Postgraduate Dissertations

People who are pursuing a postgraduate programme will know how hard it Is to do all the academic writing. Completing academic writing in time can be difficult, it is during such scenarios a Dissertation writing service can be a big help for postgraduate students. A dissertation is a multi-chaptered document that gives the details of the student's research and findings in a particular specialism. The real challenge lies in accurately putting into writing the months or years of hard work In the research phase. When you are new to handling such responsibility, you can use the assistance of a dissertation editing service. Many postgraduate students opt for dissertation editing services, as it helps them submit a good quality report of their research and saves them a lot of Mime. It takes a lot of time to write your dissertation, and you will also have to be cautious when you write about every important detail of your research You will need the assistance of a qualified and exper ieru ...

MBA Dissertation | Strategy Making Processes | Decision Makers | SME

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...

Change Management British Airways

Change Management at British Airways Change Management British Airways - In liquid times (Bauman, 2007), the market is characterized by growing complexity and the capacity to innovate is essential to survival of the firms, as there are more competit... http://bit.ly/1QdMjHt