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Introduction This assignment answer is framed around {Removed} Distribution Limited (ADL). ADL was formed in 2001 to distribute a new range of Samsung branded compatible laser and inkjet supplies products to the reseller channel. It is a small entrepreneurial business and currently has three employees; these being a sales manager, account manager / administrative assistant and a warehouse manager. The market that ADL operates in is mature; characterised as almost “perfect competition” and thus could easily be viewed as a “zero sum game”. Acquisition of new business mainly involves the targeting and transference of existing trade away from competitors to ADL. ADL’s competitive advantage previously, was to focus on the brand strength of the Samsung name, in the hope that this would allow them to position the range at a price premium to its competitors. This was done in an attempt to avoid the sort of margin erosion that so often occurs in a mature market and in the hope that this type ...

http://www.study-aids.co.uk/marketing/marketing_essays.html 1. Introduction Tata Group is one of the most renowned and prominent business groups in India. Tata Group is comprised of 96 functioning enterprises which fall under seven different business sectors. Undoubtedly, this group stands as a giant in the business community of India. Tata Group has now expanded its operations in more than 54 countries. This group has spread its network worldwide catering the needs of consumers everywhere. As a result, this group is gaining more popularity in specific countries where they have started their business, some of which include UK, Bangladesh, Vietnam and USA. After their successful operation in India, Tata group is making every effort to penetrate in the international market. It is imperative to analyze their business strategy which is not possible without conducting a thorough SWOT analysis, PESTEL, reviewing their business model and investigating their strategic position. However, it ...

http://www.study-aids.co.uk/marketing/marketing_essays.html Introduction The current era is considered the age of competition and the branding is one of the most convenient ways to establish a positive image in the mind of the consumers. However, it is rather difficult task to formulate an image without pondering upon each element that is indulged in the promulgation of some brand. Nevertheless, the brand can be promulgated if proper strategy is applied after selecting the best brand type. This paper throws light upon the significance of brand and two types of brands. The first section is the clear cut mouthpiece of what the brand actually is and what the benefits of using this term. Furthermore, this section also throws light upon two types of brand, ie service brand and product brand. The essential features of both these types are promulgated keeping the definition of different scholars under consideration. However, the main purpose of this paper is to present a comparison of ...

http://www.study-aids.co.uk/essays.html There rarely exists a phenomenon that could not be defined in terms of the society and social norms because the social behavior goes hand in hand with every concept associated with living things. The idea of a leader and his follower is present everywhere in every society. Whether it is the boss of a multi-national company having 200 employees underneath him or a president ruling a nation of billion individuals, whether it is the Brahmins or the Shudras in Hinduism or a beggar and a common man in any country, the distinct class difference is prevalent since a very long time. Class stratification is understood as the basic reality of every society. This concept has become the core of Sociology because of its importance and connection to the world’s economy, politics, culture and the overall well-being of individuals. Sociology is the study of society and the social behavior of individuals. In other words, the sociological perspectives analyze th...

http://www.study-aids.co.uk/essays.html Internet or Web marketing makes use of the most innovative as well as continuously techniques that are characterized by the wide coverage of the World Wide Web, affordable options for promoting your services and products along with an increasing appeal related to shopping over the Web among urban consumers. Studies indicate that approximately 70% of the entire population is making use of the Web to buy services and products which are not easily available in their near premises. This actually makes Web retailing a viable option with a rich and strong customer base as well as reaching out to the prospective consumers a well planned and organized Internet marketing strategy is essential. Great festive discounts and attractive deals are normally used by most of the online retail stores. We all are aware of the fact that online stores operate 24 hours a day and 365 days every year and therefore requires to keep up the tastes and requirements of the ...

http://www.study-aids.co.uk/essays.html Incredible Benefits of Cloud Computing Cloud computing presents its users with a wide ray of benefits and each of the previously explained types of cloud computing comes with its specific set of benefits which are unique from a given type of cloud computing. Its thus important for any user of cloud computing to look at the different types of clouding and select the best option for his or her business in order to enjoy the maximum benefits of cloud computing. Who can benefit from cloud computing? Business application software provides businesses with critical data anytime it is needed which explains its popularity in large businesses as it acts as a tool of running the business smoothly. However, this kind of IT infrastructure requires huge capital outlay in order to acquire one which might not go down well with small businesses. For such people, they can only look up to the stars hoping that the clouds can save them from this technological...