Saturday, 2 July 2016

Marketing Dissertation Promotional Mix Elements on Consumers Purchasing Decision


Marketing Dissertation Promotional Mix Elements on Consumers Purchasing Decisions A Case Study of M&S. The promotion mix is one of the major elements of 4ps of marketing and day by day companies seem to be giving a lot of emphasis on the promotion mix. The main objective of using the tools of promotion mix is to influence the consumer’s purchase decisions.
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