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MBA Dissertation - Can CSR Have A Positive Effect On Profitability?


The rationale behind this research is that CSR has become a high profile public issue in the modern world and its importance cannot be ignored. The customers expect the firms to make contribution to the society and the CSR related strategies of the companies are also affecting the consumer buying decisions which ultimately affect the business profitability. This is one of the reasons that majority of the organisations in the developed countries are providing their public statements related to CSR and they are also discussing the details of their CSR related activities on the different platforms.
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