MBA Dissertation | Corporate Culture | Communication | Research | EC Group This MBA dissertation investigates the importance of trust and open communication within a live working environment. Throughout this study, the researcher aimed to determine the interdependence between trust and communication and employees morale; appreciating that low workforce morale inevitably translates into lower productivity and jeopardises a company’s success. The objectives set by the research were to acquire a critical understanding of the impact of closed communication on employee morale, identifying the causes for such phenomena, and determining effective recommendations for the re-establishment of a strong corporate culture that would foster open communication and build trust throughout the EC Group. The study was deemed important not only on an academic level, where relevant literature is abundant, but even more so with regard to the imminent crisis faced by EC Group, a UK based medium-size, marke...
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