Tuesday, 18 December 2012

Business Dissertations | Service Quality | SERVQUAL | Customer Expectations

Business Dissertations | Service Quality | SERVQUAL | Customer Expectations

he number of hotels in China has increased steadily over the years since 1970s after international tourists were allowed to visit China. Nevertheless, the service quality provided in China hotel industry is reported to be lower than those of the international standards. As a result, the main aim of this MBA dissertation was to determine the perception of the consumers relating to service quality (SERVQUAL) provided in large and small hotels in China