Saturday, 3 October 2009

Marketing Dissertations

Click on the links below to view the dissertation contents

"The Influence of Advertising on Consumer Behaviour"

"The UK Mobile Phone Industry - Delivering Value to the Student Segment of the Market"

"Standardisation versus adaptation issues in International Marketing"

"Elements of branding and brand recognition"

"Competition and Oligopoly in UK Supermarket Retailing"

"Effectiveness of Marketing Communication Tools on Consumer Decision to take Credit Cards"

"Brand Loyalty and Customer Satisfaction"

"Retail brands and their value offerings in the UK high street"

"A Strategic Analysis of ASDA"

"The Relationship Between Direct Marketing And The Financial Services Industry"

"Advertising and Semiotics as Meaningful Signs"

"Analysis Into The Key Diversification Strategies Implemented By TESCO Plc"

"In Depth Strategic Market Analysis Of LA Fitness And Its Marketing Activities"

"An Analysis into the Impact of Marketing Communications Activities Initiated by the Boots Company on the Behaviour of its Loyal Consumer Base"

"Are Marketing Methods Becoming Too Intrusive? Focus on Privacy Issues"

"An Analysis Into Strategy Change At Next Plc"

"Factors Affecting Competition & Success in the Athletic Footwear of the Footwear Industry in the United States"

"Brand Identity And Its Affect On Consumer Behaviour"

"Examination Into Youth Brand Loyalty: The Sportswear Industry"

"A Marketing Plan For A Business Operating In The LGV Driver Agency Sector"

"Brand Rejuvenation: An Investigation Into How To Re-Enforce And To Protect A Brand From The Threat Of Consumer Neglection"

"An In-Depth Into Advertising Agency From An Indian Perspective"

"An Investigation Into The Concept Of Relationship Marketing Within The Company Environ Technologies Ltd"

"How Experiential Marketing can Enhance Traditional Marketing Communications in the Business to Consumer Sector"

"Final Year Project: An In Depth Analysis Into Consumer Behaviour"

"Consumer Retail Loyalty: An Analysis Into Tesco"

"The Effects of Advertising and Its Impact on the Consumption of Alcohol by Young People"

"How Consumers Evaluate Brand Extension And The Role Market Research Plays In Extension Success"

"To What Degree Has The Growth Of The Internet Affected Consumer Behaviour In The UK?"

"The Extent Of Strategic Ethical Marketing And The Impact Upon The Consumer"

"An Investigative Study Into Consumer Attitudes And Behaviours Towards Ethical Food"

"The Female Approach To Consumer Decision Making For Traditionally Male Products"

"An Exploratory Study Into Attitudes And Behaviour Of Males Aged 18-24 Towards Male Grooming"

"A Comprehensive Investigation Of Supermarket Differentiation"

"Consumer Loyalty in Retail - An Investigation into Loyalty Schemes"

"Does Celebrity Endorsement Influence Consumers Purchasing Decisions?"

"Are UK Supermarkets Over Selling And Placing Too Much Focus On Fairtrade Products?"

"To What Extent Do Cartoon Characters Influence Children And What Implications Does This Have On Parents?"

"How Does Zara Sustain Competitive Advantage In Europe Without Advertising?"

"How Do Amendments In The Regulatory Environment Affect Marketing Strategies For Tobacco And Food Companies?"

"The Impact and Attractiveness of Web Experience on Online Clothes Shopping"

"The Effects Of Internal Marketing In The Indian Hotel Industry"

"Final Year Marketing Project: Analysis Into Strategic e-Marketing"

"Final Year Strategic Marketing Management Project: Critical Analysis Of The Strategies Of Easy Jet"

"Advertising Of The UK Car Industry And Its Effects Upon Consumer Buyer Behaviour"

"Exploring Differences In Consumer Perception Between Branded And Private-Label Goods"

"An Analysis Into The Consumer Experience And Its Effect On The Hotel Sector"

"Exploring Market Segmentation Within The FMCG Sector"

"An Investigation Into Service Quality Delivery On Cosmetic Websites"