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Introduction Strategic development is concerned with the direction and scope of an organization over the long term, which involves the development and deployment of its resources and competencies, through which it achieves competitive advantage in a changing environment. All organizations, whether big or small and regardless of their field of business, are faced with the challenge of strategic development. The challenge can come up from a desire to grasp new opportunities or to overcome significant problems (Johnson, 2008). This essay deals with the strategic development of Burberry, a UK designer brand that was close to being consigned to history a few years ago, to becoming popular fashion brand in the world. Burberry currently ranks at 51st in FTSE 100 index with a market capitalization of over £6.5bn (Stocks Challenge, 2012). The essay will analyze the company’s corporate and business level strategy using the market and resource based view – highlighting which one of these, shoul...

Vodafone Group Public Limited Company is the world’s leading mobile telecommunications company operating in more than five continents. The company runs its operations from two geo-regions: Europe, which includes Western Europe andGermany, and EMAPA, which includes Middle East, Africa,Asiaand the pacific. The European market is the largest accounting for close to 80 percent of the revenues as of 2009. However, the increasing partnerships with other mobile networks globally have seen revenues from regions outsideEuropeaccount for close to 40 percent as of 2011. The success story of Vodafone Group PLC revolves around the strategic competencies and acquisitions of other networks to become a powerful and leading mobile services provider. Strategic competencies and operations are well captured in the SWOT analysis, as well as the Porters five forces, which help give the position of the company and the challenges it encounters both within and without the organization. Introduction and backg...

This report examines the current market position of Vodafone, which is currently ranked second on the FTSE 100, and has a market capitalization of 84,991 Million GBP. The report undertakes a SWOT analysis to examine the main strengths and weaknesses of Vodafone. This is followed by a Porter’s five forces analysis of the industry structure. The main conclusion of this report is that Vodafone needs to change rapidly to meet the needs of the customers, and meet the changing demands in the industry. These include the changing nature of the mobile communication, and the dynamics of the digital economy, which have led to the changes in the market. Vodafone must therefore change its strategy to deal with these changes in the market. 1 Introduction Vodafone is one of the largest telecommunications operators in Europe and around the world and provides mobile voice and data communications to consumers and the businesses (Daruwala, 2011, Mc, 2012). Vodafone is currently ranked second on the FT...

Abstract Aim: This essay aims to perform an analysis on the basis of integration of SWOT and Porter’s Five Forces frameworks. The key aim of this essay is to establish the reasons behind the success of Vodafone, which is ranked 3rd in FTSE100 Company ranking, and thereby represent the implications and recommendations. Methodology: This paper is based on integration of the secondary research, which includes recent reports, books and journal articles. Findings: The key findings indicate that Vodafone is a well – established global company with a highly successful internationalization strategy. This implies that Vodafone has a lot of opportunities to take advantage of, despite the recent economic adverse events. 1.0. Introduction This paper aims to demonstrate an analytical essay on the company, which is FTSE100 Top 20 Company as of July, 2012. A chosen company for this report is Vodafone Group Plc, which is ranked third in FTSE100, with the market capitalization of...

Abstract This paper looks at John Lewis, a top retailer in theUKand a very successful brand in the EU region as a whole. It scans the environment in which John Lewis operates while scrutinizing the attractiveness and competitiveness of the retailing industry in theUnited Kingdom(Porter’s Five Forces analysis). The SWOT analysis is done to bring in to light the retailer’s strengths and weaknesses and to expose any opportunities that it can capitalize on and the possible threats it may stumble upon in the process of further development. Introduction Since its inception in 1864, the John Lewis brand has grown in to one of theUK’s leading departmental stores and enduring brands. John Lewis boasts the only remaining traditionally English brand with a focus on quality, value-for-money and practicality (John Lewis, 2008). John Lewis specializes in selling food and drinks, clothes and household goods. In addition, John Lewis has recently diversified into financial services such as insu...

Source: http://www.study-aids.co.uk Summary With the development of science and technology things have changed rapidly in the world. Development in telecommunications and transport has changed the world almost into a village and people have more information than they used to have a couple of years back. When they decide to have any product or services they have access to all the information about them including the availability of wide range in the market and their qualities. This has enhanced tremendous competition in the market and if quality of a product or service is not maintained it will not be able to compete in the market and obviously it will not sustain in the market. To manage the quality of a product or a service managers have to be updated about the expectations of its users. Once they are aware about the expectations of the users they need to develop systems, regulations, standards or procedures to assure the satisfaction of the customer. If they fail to do so it wi...