Skip to main content

Posts

Marketing Metrics and Measurement Tools Dissertation

This Dissertation Explores The Importance of Marketing Metrics and Measurement Tools. UK Managers and Marketing Productivity. Marketing Metrics and Measurement Tools Dissertation – In recent years, marketing measurement has been at the centre of interest of both academics and practitioners. The reason for these interest lies in the growing importance for marketing to be more accountable, in a pressing business environment. Lack of accountability has led the marketing function to lose credibility amongst firms and therefore budget and importance. Many studies have been conducted on the creation of new measurement theories and on the theorisation of marketing metrics. However, only a few empirical researches have been conducted concerning the analysis of the current situation of marketing measurement and the perceptions that practitioners have of it. This research aims to explore UK companies concerning their current practices in marketing measurement. Furthermore, it investigates th htt...
Read more
Recent posts

Value Logic of Business Models and CSR Dissertation

This Dissertation Explores the Value Logic of Business Models and CSR within the Pharmaceutical Industry - AstraZeneca and GlaxoSmithKline. Value Logic in Business Models – This dissertation explores Corporate Social Responsibility (CSR) deployment within the pharmaceutical industry. The chosen pharmaceutical companies are AstraZeneca and GlaxoSmithKline due to being the most valuable FTSE100 pharmaceutical companies trading on the London Stock Exchange (LSE). This research is conducted by analyzing embedded responsibility on business model artifacts in five-year annual reports (2013-2017) for both companies using the thematic analysis as method. Moreover, embedded responsibility elements and themes changes for both AstraZeneca and GlaxoSmithKline during five years are analyzed by using intensity analysis. The research discussions also use comparative analysis to compare how AstraZeneca and GlaxoSmithKline deploy CSR activities across their businesses. https://www.study-aids.co.uk/busm...
Read more

Bond Rating Changes And The Stock Market - Finance Dissertation

This Finance Dissertation Examines The The Impact of the Stock Market on Bond Rating Changes - New Finance Dissertation Topics For Students. This MSc international finance research project looks at the impact that the downgrade of a company or government credit rating has on the price of its bond in the days prior to, during and immediately after the downgrade. Supposing that the downgrade information is taken as negative news, then a fall in the stock price would be the expected reaction. However, if we assume that the equity investors already have access to the CRAs information, then there would be no impact in the stock market. Despite this, some limited impact might be felt because bad news or downgrade has a way of affecting the market sentiments. In order to perform this analysis, this thesis used an event study technique that tried to identify the impact of the downgrade on a particular variable. From the analysis I found out that there were no statistically significant abnorm h...
Read more

Remote Working Barclays Bank Dissertation

This HRM Dissertation Is An Analysis of Barclays Bank’s Motivation Strategies for Remote Workers - Remote Working Employee Well-Being. Remote Working Barclays Bank Dissertation – This dissertation examines how Barclays Bank engages and motivates employees with a particular focus on the impact of remote working arrangements, supportive leadership and open communication. Findings indicate that the shift towards remote work, especially in response to Covid-19 has been central to enhancing work-life balance and overall well-being among Barclays employees. Flexible working hours and a culture of open communication have proven essential in helping remote employees manage their time more effectively and feel connected to the organisation. Additionally, a leadership approach that encourages a sense of belonging has strengthened employee commitment to the organisation. The integration of advanced technological tools has facilitated smooth communication and collaboration contributing to hi https...
Read more

Project Communication in Culturally Diverse IT Teams Dissertation

This Master Dissertation Focuses on Managing Project Communication in Culturally Diverse IT Teams - A UAE Case Study. Project management communication plays a vital role in ensuring the success and quality of project delivery, particularly in teams comprising members from diverse cultural backgrounds. Given the importance of effective and efficient communication in culturally diverse project teams, this research aims to examine the impact of cultural diversity on project management communication in the IT sector of the UAE. An exploratory research design was adopted for this study, with data collected from 100 project managers and team members working in the IT sector of the UAE. A survey questionnaire was used as the primary data collection tool. https://www.study-aids.co.uk/busman/project-communication-dissertation/
Read more

Remote Work Dissertation

This dissertation examines the relationship between work-life balance (WLB) and remote work on employee productivity during COVID-19. This dissertation examines the multifaceted relationship between work-life balance (WLB), employee well-being, and organisational performance, particularly in the context of the shifting work dynamics influenced by the COVID-19 pandemic. As organisations increasingly adopt remote and flexible work arrangements, understanding the impact of these changes on employee experiences has become paramount. This study synthesises existing literature and employs a mixed-methods approach, incorporating both quantitative surveys and qualitative interviews to gather comprehensive insights from employees across various sectors. https://www.study-aids.co.uk/busman/remote-work-dissertation/
Read more

New Rules of Measurement Quantity Surveying Dissertation

New Rules of Measurement Dissertation - Outstanding Quantity Surveying Dissertation Topics For University Students. New Rules of Measurement Dissertation – There has been many pieces of literature in the UK construction industry which say the implementation of NRM has been successful however there has been very little surveys carried out which provide true data not opinions. Through analysing NRM in depth looking at the perceived advantages and barriers to their adoption it provided a better understanding of what the RICS were trying to achieve with NRM. The dissertation aimed evaluate the impact of NRM has had on the UK construction industry and how well the suite of documents were understood and utilised. https://www.study-aids.co.uk/bsc/build0097/
Read more