Skip to main content

The Influences on Students when Choosing a Bank Account

When first deciding on what topic to research it was logical to choose a topic that had relevance and an interest to the author. In today‟s society it is almost the norm for everyone to have a bank account and so it is a vital sector in the UK Economy. However, one thriving aspect of the banking sector is the student market. This market is continually growing and banks are competing to gain customers whilst they are young. Almost every student has had some contact with banks and their attempts to gain customer loyalty. However, in the academic world there is a lack of research on the decision-making process that students go through when deciding on their bank account. This study is an attempt to build on the current research available and make relevant comparisons. There are several objectives attached to this study. The first task is to review and analyse the current literature on the student market and their decision-making process with regards financial institutions. Once this has been achieved hypotheses will be made and a methodology drawn up in order to conduct further research. Primary research will conducted in the form of questionnaires to analyse the decision-making process of undergraduates and graduates. From this research the findings will be discussed and conclusions will be made.

1. Introduction
Why This Subject?
Objectives
Chapter Summary

2. Literature Review
Introduction
Student Market
Past Research
Recent Research
Student Packages
Effect of Debt Levels
Importance of Loyalty
Graduate Research
Graduate Packages
Consumer Behaviour
Hypothesis

3. Methodology
Primary Research
Data Collection
Questionnaire Design
Sampling
Graduate Research
Secondary Research

4. Findings and Analysis
Undergraduate Results
Regional Results
Graduate Findings and Analysis

5. Conclusion
Findings
Undergraduates
Graduates
Limitations
Further Research

References

Bibliography

Download Here: Dissertation
Labels:

Popular posts from this blog

Postgraduate Dissertations

People who are pursuing a postgraduate programme will know how hard it Is to do all the academic writing. Completing academic writing in time can be difficult, it is during such scenarios a Dissertation writing service can be a big help for postgraduate students. A dissertation is a multi-chaptered document that gives the details of the student's research and findings in a particular specialism. The real challenge lies in accurately putting into writing the months or years of hard work In the research phase. When you are new to handling such responsibility, you can use the assistance of a dissertation editing service. Many postgraduate students opt for dissertation editing services, as it helps them submit a good quality report of their research and saves them a lot of Mime. It takes a lot of time to write your dissertation, and you will also have to be cautious when you write about every important detail of your research You will need the assistance of a qualified and exper ieru ...
Read more

MBA Dissertation | Strategy Making Processes | Decision Makers | SME

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...
Read more

Project Management Theory and Methodologies

http://www.study-aids.co.uk Introduction A project is a short term activity that has a definite start and end date that is used by an individual or an organization to meet certain goals and objectives that have been set to bring about some defined change. A project differs from the overall activities of the organization in that business operations are more permanent and long term in nature and they have a specific style of management that is meant to ensure the overall utilisation of resources to produce goods or services. Project management requires the utilisation of specific technical skills to ensure that the short term nature of the project has been met successfully. Project management involves the use of planning, controlling and managing activities to ensure that the project has been conducted in an effective and efficient way. Projects and project management are not new concepts as they have been practiced since the beginning of early civilization and the industrial revolu...
Read more