Skip to main content

Clash of Two Cultures: The Daimler-Benz Chrysler Corp. Merger

This is a Masters paper / assignment written on the merger of Daimler-Benz & Chrysler.

The paper contains many contemporary business models and fully referenced literature content.

This is essential reading for any Business students studying "Change Management" at BA or MA levels.

1: Introduction
Figure One: Change versus transition
Figure Two: Transition model

2: DaimlerChrysler Background

3: Rationale behind the change
Globalisation
Major changes in the global automotive industry
Porter's Five-force analysis
Figure Three: Five-force analysis for the
Global motor industry
Bargaining Power of the Buyers
Bargaining power of suppliers
Threat of new entrants
Pressure from substitutes

4: Description of the process
Figure Four: Key dates
The 'hard/soft' approach to change management
Figure Five: The 'hard/soft' approach to change management

5: Roles and perspectives of the key players

6: Critical analysis and evaluation
Lewin's forcefield analysis
Figure Six: Lewin's forcefield analysis
Communication
Alignment
Cultural fit
Workforce
Governance
Lewin's change model
Figure Seven: The management of change (Lewin)
Unfreezing
Moving
Refreezing
Structure
Culture
Figure Eight: Cultural differences in values
Strategy
Cultural web analysis
Figure Nine: Cultural web analysis
Symbols
Power structure
Organisational structures
Figure Ten: Chrysler Corp. organisational structure
Figure Eleven: Daimler-Benz organisational structure
Control systems
Rituals and routines
Stories
Figure Twelve: Differences in culture
Paradigm
Rectification
Figure Thirteen: Strategies for strengthening
DaimlerChrysler's culture
Actions of founders and leaders
Introducing culturally consistent rewards
Maintaining a stable workforce
Managing the cultural network
Selecting and socialising employees

7: Change Agents
Fifteen key competences of the change agent
Goals
Roles
Communication
Negotiation
Managing up

8: Conclusions and final thoughts

9: Lessons learnt


Download Here: Dissertation

Popular posts from this blog

Intellectual Capital Performance - Finance Dissertation

This Finance Dissertation Examines The Intellectual Capital Performance of Singapore Banking using VAIC Model - New Finance Dissertations Intellectual Capital Performance Dissertation – Financial Accounting has provided the basis to keep a track of all monetary transactions of a business, and provides data to value the assets of the company. However, there are some assets which are tough to realize in monetary terms and we ignore them in valuation. Intellectual capital is one of those intangible assets which are not accounted for while forming the balance sheet of the company. In banking business, where the quality and caliber of human resources, relationship with business and other capital assets mark the success of the firm, intellectual capital measurement is highly required. https://www.study-aids.co.uk/finance/fin0053/
Read more

The Future Bases For Competitive Advantage in the Telecommunications Industry

Over the past decade, the communications industry has changed dramatically due to deregulation, technological changes, increasing convergence of previously unrelated services and, more recently, rapid advancements in Internet, broadband and wireless technologies. The global telecommunications market went through a fundamental transition from national state owned monopolies to privatised, deregulated competitive markets. Simultaneously, the new technologies made possible new, innovative services, created new markets and reduced the barriers to entry. Together deregulation, competition and new technology created strong downwards pressures in prices. In essence, there was a new paradigm - a significant change in the balance between Porter’s Five Forces, producing a high degree of dynamism and complexity in the telecommunications industry. Together this created one of the largest ‘booms’ of modern times and utterly transformed the telecom landscape by introducing a host of new players. T...
Read more

Project Management Theory and Methodologies

http://www.study-aids.co.uk Introduction A project is a short term activity that has a definite start and end date that is used by an individual or an organization to meet certain goals and objectives that have been set to bring about some defined change. A project differs from the overall activities of the organization in that business operations are more permanent and long term in nature and they have a specific style of management that is meant to ensure the overall utilisation of resources to produce goods or services. Project management requires the utilisation of specific technical skills to ensure that the short term nature of the project has been met successfully. Project management involves the use of planning, controlling and managing activities to ensure that the project has been conducted in an effective and efficient way. Projects and project management are not new concepts as they have been practiced since the beginning of early civilization and the industrial revolu...
Read more