Skip to main content

Analysis Into No Frills And Low Cost Airlines In India: Accounting For Growth, Performance & Comparison

Traveling by air had always been like an inspirational factor for the common Indians. Air – travel even a year back used to be like a distant dream to many of the India’s 200 million middle class community. The industry was always looked down once upon a time with only state-owned players enjoying a monopoly. In the last couple of year, the Indian Aviation sector has metamorphosed in a big way. A cluster of new airlines rolling out the warm hospitality of red carpets to the Indians, for who air travel was simply an Aspiration and a distant dream. These airlines are called the No-frills or low cost Airlines, the new buzz in the Indian Aviation sector. As the name suggest, the no-frill airlines are the de-glamorized version of the conventional or full service Airlines. In today’s scenario, venture capital of $10 million or less is enough to launch an airline. Private airlines are known to hire foreign pilots, get expatriates or retired personnel from the Air Force or PSU (Indian Airlines, Air India) airlines, in senior management positions to run the show. Further, they outsource such functions as ground handling, check-in, reservation, aircraft maintenance, catering, training, revenue accounting, IT infrastructure, loyalty and program management. The main hypothesis that the thesis revolves around is whether Indians are ready for frequent air travel thereby substituting railways after the introduction of No-frill airlines in India.

1. Introduction

2. Critical Review of Literature
Overview of the present Scenario of the Airline Industry in India
Key Players in the Civil Aviation Sector
No-Frills Low Cost Airlines in India
Business model of no-frills low cost airlines vis-à-vis full service airlines in India

3. Research Methodology
Objectives
Nature of Research
Research Hypothesis
Research Design
Key Target Respondents
Sample Size

4. Consumer- Insights from the Air Travelers

5. Research Process with Airline Officials

6. Factors influencing buying decision for No-frills airlines

7. The Most Popular Low-Cost Airline in India
Reasons for Kingfisher to enjoy a high Brand Equity
Marketing strategies of Air Deccan
Operational and Marketing strategies of Spice-Jet

8. Conclusion

9. Recommendations

Appendices

Bibliography

Download Here: Dissertation

Popular posts from this blog

Postgraduate Dissertations

People who are pursuing a postgraduate programme will know how hard it Is to do all the academic writing. Completing academic writing in time can be difficult, it is during such scenarios a Dissertation writing service can be a big help for postgraduate students. A dissertation is a multi-chaptered document that gives the details of the student's research and findings in a particular specialism. The real challenge lies in accurately putting into writing the months or years of hard work In the research phase. When you are new to handling such responsibility, you can use the assistance of a dissertation editing service. Many postgraduate students opt for dissertation editing services, as it helps them submit a good quality report of their research and saves them a lot of Mime. It takes a lot of time to write your dissertation, and you will also have to be cautious when you write about every important detail of your research You will need the assistance of a qualified and exper ieru ...
Read more

MBA Dissertation | Strategy Making Processes | Decision Makers | SME

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...
Read more

Change Management British Airways

Change Management at British Airways Change Management British Airways - In liquid times (Bauman, 2007), the market is characterized by growing complexity and the capacity to innovate is essential to survival of the firms, as there are more competit... http://bit.ly/1QdMjHt
Read more