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Constructing and Implementing the Balance Scorecard

The balanced scorecard is a management system (not only a measurement system) that enables organisations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results

The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyse it relative to each of these perspectives:

* The Learning and Growth Perspective
* The Business Process Perspective
* The Customer Perspective
* The Financial Perspective


1: Theory behind the Balanced Scorecard
Background of the Concept of Balanced Scorecard
Balanced Scorecard as Complementary Tool for Management Accounting
Balanced Scorecard as a Measurement Tool
Balanced Scorecard as a Strategic Management System

2: Constructing a Balanced Scorecard
Establishing Strategy by Building up a Balanced Scorecard
Clarifying and Translating the Vision and Strategy
Communicating and Linking Strategic Objectives and Measures
Planning, Setting Targets and Aligning Strategic Initiatives
Enhancing Strategic Feedback and Learning
Defining Critical Success Factors and Measures
Financial Perspective
Customer Perspective
Market and Account Share
Customer Retention
Customer Acquisition
Customer Satisfaction
Customer Profitability
Beyond the Core: Measuring Customer Value Propositions
Internal Business Process Perspective
Learning and Growth Perspective
Conclusions and Recommendations - How Many Measures to Choose?
Testing the Balanced Scorecard
Analysing Outcomes and Performance Drivers
Analysing Cause and Effect
Establishing Action Plan
Setting up Catalytic Mechanisms

3: Implementing a Balanced Scorecard as a Management System
Case Studies on Implementing a Balanced Scorecard
Practical Aspects of Setting up Balanced Scorecard in a Service Company
Using the Balanced Scorecard at Metro Bank
Using the Results of a Balanced Scorecard at Sears Company
Conclusions and Recommendations on Implementing a Balanced Scorecard

4: Summary

Download Here: Dissertation

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