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Dissertation - Data Mining and Customer Relationship Management

Check out this website I found at study-aids.co.uk In the increasingly competitive Global Markets that operate today, Customer Relationship Management (CRM) is becoming a central activity in gaining and sustaining competitive advantage. Data Mining has and is continuing to become a central part of creating new CRM strategies. This Report details the findings of an investigation made into the relationship between CRM and Data Mining Technology, in a real life organisational context. The aim of the report is to provide actionable solutions for Organisations involved, to allow them to utilise CRM and Data Mining to create real business value. The project has been successful in obtaining information from a number of organisations on their current CRM and Data Mining operations, and creating bespoke solutions that are actionable and relevant to each participant. The project aims will outline the requirements that will need to be satisfied in order for the project to be deemed successful. These will guide the progress of the project and also form the evaluation of the deliverable. The aim of this project is to analyse the current CRM and Data Mining operations of the Organisations involved and to formulate innovative domain specific strategies that harness the power of these technologies to create real business value.

Dissertation - Data Mining and Customer Relationship Management

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