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AI in Customer Service UK Retail Dissertation



AI in Customer Service Dissertation - Artificial Intelligence Innovation Customer Experience and Marketing in the UK Retail Sector. AI in Customer Service Marketing Dissertation UK Retail – This dissertation explores the impact of artificial intelligence (AI) on customer service and marketing strategies in the UK retail sector. With AI becoming a key driver of innovation, this study aims to understand how it is reshaping customer experiences and marketing practices. The research focuses on both the benefits and challenges of AI adoption, using a mixed-methods approach to gather insights from customers, retail managers and industry case studies. A survey of 250 UK retail customers was conducted and the findings show that AI-driven tools like chatbots and personalised recommendations are widely appreciated for their efficiency and convenience. For example, 80% of respondents reported being satisfied or very satisfied with AI-powered customer service, citing faster response times and

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