Skip to main content

Store Image and Service Quality - Brand Awareness Dissertation



This Marketing Dissertation Asks Does Brand Awareness, Store Image and Service Quality Lead To Better Perceived Brand Equity? Factors including brand awareness, store image and service quality plays an imperative role for a retail brand to develop its brand image in the modern business world. With this concern, the prime intent of this research study is to determine whether brand awareness, store image and service quality assists the retail brand i.e. Watsons to attain better perceived brand equity in the global business market. The research study aims at identifying how Watsons retail brand has implemented its brand marketing plans and strategies in the East Asian marketplace to develop brand image.

https://www.study-aids.co.uk/marketing/market0146/

Popular posts from this blog

Postgraduate Dissertations

People who are pursuing a postgraduate programme will know how hard it Is to do all the academic writing. Completing academic writing in time can be difficult, it is during such scenarios a Dissertation writing service can be a big help for postgraduate students. A dissertation is a multi-chaptered document that gives the details of the student's research and findings in a particular specialism. The real challenge lies in accurately putting into writing the months or years of hard work In the research phase. When you are new to handling such responsibility, you can use the assistance of a dissertation editing service. Many postgraduate students opt for dissertation editing services, as it helps them submit a good quality report of their research and saves them a lot of Mime. It takes a lot of time to write your dissertation, and you will also have to be cautious when you write about every important detail of your research You will need the assistance of a qualified and exper ieru ...
Read more

Essay - Strategic Analysis of Tata Group

http://www.study-aids.co.uk/marketing/marketing_essays.html 1. Introduction Tata Group is one of the most renowned and prominent business groups in India. Tata Group is comprised of 96 functioning enterprises which fall under seven different business sectors. Undoubtedly, this group stands as a giant in the business community of India. Tata Group has now expanded its operations in more than 54 countries. This group has spread its network worldwide catering the needs of consumers everywhere. As a result, this group is gaining more popularity in specific countries where they have started their business, some of which include UK, Bangladesh, Vietnam and USA. After their successful operation in India, Tata group is making every effort to penetrate in the international market. It is imperative to analyze their business strategy which is not possible without conducting a thorough SWOT analysis, PESTEL, reviewing their business model and investigating their strategic position. However, it ...
Read more

MBA Dissertation | Strategy Making Processes | Decision Makers | SME

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...
Read more