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Evaluate the Psychographic Segmentation Method as a Basis for Effective Marketing in the UK Car Industry

Marketing segmentation is an important part of the marketing process. In order to be effective, firms must know who they want to target and what their customer needs and wants are. The UK car industry has a very large market and in order to serve it efficiently, it needs to segment its market and select … Continue reading Evaluate the Psychographic Segmentation Method as a Basis for Effective Marketing in the UK Car Industry

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