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MBA Dissertation | Corporate Culture | Communication | Research | EC Group This MBA dissertation investigates the importance of trust and open communication within a live working environment. Throughout this study, the researcher aimed to determine the interdependence between trust and communication and employees morale; appreciating that low workforce morale inevitably translates into lower productivity and jeopardises a company’s success. The objectives set by the research were to acquire a critical understanding of the impact of closed communication on employee morale, identifying the causes for such phenomena, and determining effective recommendations for the re-establishment of a strong corporate culture that would foster open communication and build trust throughout the EC Group. The study was deemed important not only on an academic level, where relevant literature is abundant, but even more so with regard to the imminent crisis faced by EC Group, a UK based medium-size, marke...

Economics Dissertation | Trade Barriers | External Trade | European Union | EU After setting up the necessary framework for the Technical Barriers to Trade (TBTs) subject, this thesis study tries to enlighten the removal efforts of the Technical Barriers to Trade within the European Union (EU) and within Turkey. In this respect, this study covers the removal approaches of TBTs in the EU together with Turkey's alignment with the EU in the subject, as required by the Customs Union Agreement. This thesis study also tries to evaluate the importance of different approaches on the removal of Technical Barriers to Trade on Turkish trade with the EU.  This evaluation is prepared by allocating external trade values for product groups into the regulatory approaches of the EU and then analyzing the coverage of these approaches in the total external trade of the EU (15) countries. Accordingly, it is found that most of the Turkish trade with the EU (15) countries may be subject to technical r...

Business Management Dissertation | Toyota | Organization Expansion Toyota’s Expansion into New Markets Using the Socialutions Management Model The expansion of business operations into new markets is an important consideration for most multi national companies (MNCs). An important reason behind this is to increase the profitability of the business by exploiting the opportunities in the new markets. However, organization expansion to other markets is an important strategic business decision which could create a huge impact on the overall business operation. The management needs to consider the various aspects of the business including the available human and financial capital while implementing the decision of business expansion. The decision of the management to expand the organizational operations is a crucial business decision; therefore, it needs to be implemented after conducting necessary research about the new markets. Andersen (1993) believes that when the organization is...

Business Dissertation | Mergers Acquisitions | Steel Industry | TATA Dissertation Does Merger and Acquisition Enhance Efficiency or Erode Company Wealth? The focal point of this dissertation is to examine merger and acquisition strategy and to identify whether merger or acquisition enhances the efficiency of an organization, or erodes company wealth. The importance of mergers and acquisitions in the present business world has been significantly increased and the main objective of M&A is to develop shareholders wealth and provide better return to them through increased competitive advantage. The increased competitive advantage can be achieved through increased economies of scale; extension of acquiring firm’s assets and it will also add value to both firms. The term mergers and acquisitions hence refer to all transactions that cause alterations in the possession structure. The significant differentiating feature between mergers and acquisitions is the interdependen...

Construction Dissertation | Effective Working | Health Safety | Balfour Beatty Construction Dissertation An Evaluation of Health and Safety in Construction A Study of UK Construction Industry This research dissertation focuses on evaluating why health and safety (H&S) is important in the construction industry and how it can impact the overall operational performance of organizations in the construction industry. It is not only moral and ethical business responsibility of the construction organizations to provide safe working environment to their labor force but it is also an important business requirement in the modern world. The organizations operating in the construction industry are required to implement the health and safety systems which will be helpful in ensuring the protection of the workforce from the natural hazards or the incidents which occurs due to mismanagement at the workplace. The construction jobs are considered to be the most dangerous jobs in the economy of ...

Marketing Dissertation | Marketing Strategies | Effective Marketing | Cadbury Comparative Analysis of Marketing Strategy Effectiveness. Cadbury V Thorntons This research dissertation will discuss the importance of effective marketing strategies which can help an organization to effectively market their products to the target customers. The organization selected for this research is Cadbury and the researcher has examined the marketing strategies of Cadbury and compared it with the business strategies of Thorntons. In the present business world, the marketing strategies of the company can play a huge role in the business success. The way companies are marketing their products to their customers can help a great deal in order to achieve the competitive advantage. The effective marketing strategies of the company are very helpful in achieving improved percentage of business revenues. Cadbury is a well known company and its brands are very famous all over the world. The organizationa...

MBA Dissertation | Strategy Making Processes | Decision Makers | SME There is a body of literature which is suggestive that the strategy making processes of SME firms are largely identifiable with the emergent perspective. However, some scholars also believe that a proportion of SME's utilise fully rational strategy processes. Therefore, with the multitude of arguments surrounding this topic, the purpose of this study is to procure further insight into the strategy-making processes of small and medium businesses. Additionally, the research will examine the objectives of these organisations, and reveal which strategy processes or specific elements can be associated with attaining success. In order to satisfy this raison d'être, empirical research has been conducted, whereby a sample of UK SME decision makers were telephone interviewed and answered a set of questions regarding the strategy processes of their businesses. This data has been presented and analysed throughout thi...