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In this research study, the aim is to identify and describe the attributes of superior customer value, which formed an important basis of building competitive strategies in Malaysian automotive industry. Art and William (1999) quoted that the attributes of superior customer value are fundamentally a blend of quality, services, and price (QSP).From consumer’s perspective, QSP have been identified as superior customer value with the resulting experiences about the goods or services provided by the Malaysian car companies. The values of QSP have been embedded in the brand image, which will influence the buying decision. It is highlighted that consumers have always craving for satisfaction in the form of promising QSP and brand that drive them in their purchasing decision-making. Most of the Malaysian car companies have their priority over their customer’s satisfaction in their organisation’s philosophy and having their success vision behind the concept of marketing. However, the research ...

The issue of Liberalization is of utmost importance with implications on the global world and industry. This research study has critically attempted to examine the impacts economic liberalization has globally and Indian cotton textile industry specifically. According to the theory the cotton textile industry has been intensely affected by trend of Liberalization and the findings suggest whether liberalization has been beneficial to the Indian textile industry. There is a lot of controversy about this subject, which is why this subject was investigated. One of the purposes of this dissertation was to do a research about whether globalization in terms of economic liberalization is beneficial to the Indian cotton textile industry and does liberalization give rise to competition and how can the textile industry in India over come problem of technological obsolesce. Another objective of this study was to research about the effects of end of MFA because of economic liberalization trend. And ...

Interactions in the real world of shopping are mainly based on face-to-face activities between consumers and service personnel’s, but with the emergence of the Internet, retailers are beginning to offer consumers a different approach to shopping. This study illustrates how shopping patterns have changed with the emergence of the Internet and how retailers and consumers have adapted to the change. Consumer perception towards online shopping was explored via a survey, with results showing that Internet shopping is a part of many peoples life. Retailer interviews showed that online shopping was the way forward, but barriers will need to be overcome, such as security and consumer confidence. Quite simply, this study examines attitudes towards online shopping and provides a better understanding of the potential of electronic commerce. Chapter 1: Introduction Introduction Research Objectives Chapter 2: Literature Review UK Retail Market The Internet Internet Retail Market The Internet’s Pote...

For online banking background, the advent of the Internet and the popularity of personal computers presented both an opportunity and a challenge for the banking industry. For years, financial institutions have used powerful computer networks to automate millions of daily transactions. The aim of the research is to investigate the driving forces and barriers for using online banking in the U.K. A detail literature review of literature suggested that online banks should build the customer confidence by creating security and trust. Trust has a more direct effect on an individual’s behaviour than perceived ease of use in the online banking context. Banks must tackle online fraud and do more to promote security among their online customers. The researcher chose 10 respondents who have extensive experiences, for at least 5 years, in using online banking services to evaluate the customer perception of online banking in the U.K. An in-depth interview method was selected to collect data. The ...

Even though there is a wealth of published literature on SIS planning, not many experimental studies have been carried out and the few that are still here today are non-industry specific. This study looks at the practice of SIS planning in investment banks located in the city of London and also on a study carried out in Singapore in the 1990s. The way the data was collected was by using a questionnaire that was sent to all experts involved in the SIS planning with the exceptions of CIOs. I decided to choose three of the top ten investment banks in the city to take part of this study. I sent out 10 questionnaires via email and all 10 were received back, but only 6 of these were usable. Most of the participants involved showed that Strategic IS planning were used by their companies; but the level of top management involvement was average (50%). This finding is quite confusing because, of the number of studies and other literature that carried out puts pressure on the link between the top...

Using a sample of Small to medium size enterprises (SME’s) in the London area, this study investigates the extent to which SME’s make effective use of strategic planning and its impact on organisational performance.This study will examine the extent to which strategic planning is prevalent in small firms, the content of strategic plans and the planning techniques used. The study will seek to determine whether a relationship exists between strategic planning and organisational performance. Other hypotheses will test whether relationships exist between various aspects of strategic planning such as frequency of meetings, formality of strategic plans, how strategic plans are monitored and organisational performance. Multiple measures such as the achievement of organisational objectives and organisational performance based on industry average are used to measure whether such relationships exist relationship. While no significant relationship emerges between the performance measures and the ...

Over the past decade, the communications industry has changed dramatically due to deregulation, technological changes, increasing convergence of previously unrelated services and, more recently, rapid advancements in Internet, broadband and wireless technologies. The global telecommunications market went through a fundamental transition from national state owned monopolies to privatised, deregulated competitive markets. Simultaneously, the new technologies made possible new, innovative services, created new markets and reduced the barriers to entry. Together deregulation, competition and new technology created strong downwards pressures in prices. In essence, there was a new paradigm - a significant change in the balance between Porter’s Five Forces, producing a high degree of dynamism and complexity in the telecommunications industry. Together this created one of the largest ‘booms’ of modern times and utterly transformed the telecom landscape by introducing a host of new players. T...