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AI in Customer Service UK Retail Dissertation

AI in Customer Service Dissertation - Artificial Intelligence Innovation Customer Experience and Marketing in the UK Retail Sector. AI in Customer Service Marketing Dissertation UK Retail – This dissertation explores the impact of artificial intelligence (AI) on customer service and marketing strategies in the UK retail sector. With AI becoming a key driver of innovation, this study aims to understand how it is reshaping customer experiences and marketing practices. The research focuses on both the benefits and challenges of AI adoption, using a mixed-methods approach to gather insights from customers, retail managers and industry case studies. A survey of 250 UK retail customers was conducted and the findings show that AI-driven tools like chatbots and personalised recommendations are widely appreciated for their efficiency and convenience. For example, 80% of respondents reported being satisfied or very satisfied with AI-powered customer service, citing faster response times and http...
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Biased Media Coverage African Women Dissertation

This Dissertation Is An Investigation Into The Impact Of Biased Media Coverage On The Lives And Self-Esteem Of African Women. Biased Media Coverage African Women Dissertation – The purpose of this dissertation is to investigate how the media covers gender issues and portrays African women in audio-visual media, as well as to analyze the impact of this representation on the daily lives and well-being of women in Africa. For this study, the researcher adopted a positivism philosophy and employed a deductive approach to formulate hypotheses based on the chosen theoretical framework. Stratified sampling was used to select the focus group, and a descriptive design was employed for qualitative analysis. The findings revealed that African women are underrepresented in political and socio-economic contexts in the media. Moreover, the media tends to objectify and sexualize women, particularly in sports and entertainment domains. Such objectification and limited or negative media coverage ha htt...
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Media Bias in Public Broadcasting Dissertation

Media and Cultural Studies Dissertation - Media Bias in Public Broadcasting: A Study of the BBC\'s News Coverage. COVID BLM UK Election. Media Bias in Public Broadcasting Dissertation – This dissertation investigates bias in the BBC’s news coverage, focusing on three key events: the 2019 UK general election, the COVID-19 pandemic and the Black Lives Matter (BLM) protests in 2020. The study aims to measure and analyse how bias manifests in the BBC’s reporting, using a mixed-methods approach that combines quantitative content analysis and qualitative framing analysis. The research addresses three main questions: (1) How does the BBC’s news coverage align with its commitment to impartiality? (2) What types of bias are evident in BBC reporting? (3) How do external factors influence BBC reporting? The quantitative analysis involved counting the frequency of certain words, phrases and sources in the BBC’s coverage. This revealed patterns of bias in sourcing, language use and frami https:...
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Social Media on Mental Health Among Students Dissertation

This Marketing and Media Communications Explores The Impact of Social Media on Mental Health Among University Students. Impact of Social Media on Mental Health Dissertation – This dissertation explores the connection between social media use and mental health among university students focusing specifically on those studying at King’s College London, Imperial College London and Queen Mary University of London. As social media becomes increasingly embedded in everyday life, concerns about its effects on mental well-being, particularly among young adults in academic settings, have grown. While platforms like Instagram, Facebook, TikTok and Twitter offer ways to connect with others, express oneself and access information, they also come with potential downsides, such as heightened anxiety, depression and low self-esteem. This study aims to provide a comprehensive understanding of how social media impacts students at these three prestigious London universities, considering both its p https:...
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Strategic Alliances and Cultural Issues Management Dissertation

Strategic Alliances and Cultural Issues - High Quality Business Management Dissertation Topics Available For University Students. Strategic Alliances Dissertation – The purpose of this dissertation is to look at the concept of strategic alliances, in the context of factors that contribute to the possibility of success in the alliance. The intention is, first of all, to attempt to define the concept of a strategic alliance in comparison to other forms of collaboration and in connection with the necessity for an appropriate corporate strategy. The second aim is to identify some of the key issues that affect the performance and overall success of such an alliance. These are identified from the relevant literature and then compared with a strategic alliance case study to examine whether they reflect or conflict with the case example. Since it would be impracticable to discuss all the factors that affect the success of a strategic alliance, the emphasis is placed on the broad cultural f htt...
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Ethnicity Wage Gaps - Economics with Econometrics Dissertation

This Economics Dissertation Asks What Are The Underlying Causes of Ethnicity Wage Gaps In The United Kingdom - Econometrics Ethnicity Wage Gaps Dissertation – Racial wage discrimination became illegal in the UK in 1965 with the Race Relations Act, in light of increased immigration after WWII. The law was later strengthened in 1968 and 1976. Yet despite criticism of the legislation in the wake of the Brixton riots of 1981, the inadequacy of labour market protections for ethnic minorities was not addressed until 2010 through the Equality Act. With little recent research into ethnicity pay gaps, unlike gender pay gaps (Metcalf, 2009), and even less research into how they have changed over time, this paper seeks to address this. Recent criticism of economic models by Spriggs (2020), in response to global anti-racism protests, has shown the need for a more objective approach to discrimination research. https://www.study-aids.co.uk/economics/ethnicity-wage-gaps-economics-with-econometrics-di...
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Marketing Metrics and Measurement Tools Dissertation

This Dissertation Explores The Importance of Marketing Metrics and Measurement Tools. UK Managers and Marketing Productivity. Marketing Metrics and Measurement Tools Dissertation – In recent years, marketing measurement has been at the centre of interest of both academics and practitioners. The reason for these interest lies in the growing importance for marketing to be more accountable, in a pressing business environment. Lack of accountability has led the marketing function to lose credibility amongst firms and therefore budget and importance. Many studies have been conducted on the creation of new measurement theories and on the theorisation of marketing metrics. However, only a few empirical researches have been conducted concerning the analysis of the current situation of marketing measurement and the perceptions that practitioners have of it. This research aims to explore UK companies concerning their current practices in marketing measurement. Furthermore, it investigates th htt...
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